This year, the Laura Mercier Loose Setting Powder is available to consumers in a festive packaging that can be hung on the Christmas tree, making for an endearing gift for a loved one. The Mini Set-à-Porter Translucent Loose Setting Powder is a product that has won multiple major awards and has risen to cult-favourite status.
With long-term coverage up to 12 hours, the formula is lightweight and finely milled. It is also oil-free and delivers a soothing matte finish onto the skin. The best part is that one can rely on a effortless application and a complexion that will be photo-ready. In a consumer test, 100% of participants reported that the Laura Mercier Loose Setting Powder does not get caked on skin and that it controls shine.
Image Credit: Sephora
Why This Trend Is Growing
- Festive Cosmetic Packaging
- Opportunity for cosmetic brands to release limited edition festive packaging during holidays to attract consumers with gift-giving traditions.
- Cult-favourite Products
- Opportunity for brands to focus on promoting products that have gained a strong following and loyal customer base.
- Long-lasting, Matte-finish Formula
- Opportunity for brands to develop similar products with a lightweight, long-lasting, oil-free formula that delivers a matte finish to the skin.
Industries Being Reshaped
- Cosmetics
- The cosmetics industry can incorporate festive packaging and cult-favourite products while focusing on developing long-lasting matte-finish formulas.
- Holiday Gift-giving
- The holiday gift-giving industry can use festive cosmetic packaging as an attractive addition to their products.
- Skincare
- The skincare industry can focus on developing long-lasting matte-finish setting powders that are both oil-free and weightless.
