The Oreo Thins Extra Stuf cookies have been unveiled by the brand as a new product for consumers to pick up when looking for a crispy take on the original that doesn't hold back when it comes to creme filling.
The sandwich cookies feature the ultra-thin cookies observed on the original Oreo Thins, but have been paired with added creme to make them a slightly more indulgent option to enjoy. The cookies thus have a crispy texture that is offset with ample creme filling for a distinctly new taste and texture experience.
The Oreo Thins Extra Stuf cookies will launch in January 2022 as a new permanent addition to the existing lineup and targets adult consumers seeking a mature way to enjoy some of their favorite childhood products.
Image Credit: Nabisco
Why This Trend Is Growing
- Indulgent Snacks
- An opportunity to create indulgent snacks with a mature twist by combining crispy textures with ample creme filling.
- Ultra-thin Cookies
- An opportunity to create new flavors and pairings with the ultra-thin cookie concept.
- Childhood Favorites
- An opportunity to create new variations and products for adult consumers seeking a more mature way to enjoy their favorite childhood snacks.
Industries Being Reshaped
- Snack Foods
- Opportunities to innovate in the snack foods industry by creating new snacks featuring crispy textures and ample creme filling.
- Cookie Manufacturing
- Opportunities to innovate in the cookie manufacturing industry by creating new flavors and pairings with the ultra-thin cookie concept.
- Targeted Marketing
- Opportunities to innovate in the marketing industry by targeting adult consumers seeking a more mature way to enjoy their favorite childhood products.
