The BRACH'S Wintergreen Candy Canes are a New Take on a Classic
Michael Hemsworth — November 10, 2021 — Marketing
References: ferrarausa & candyindustry
Peppermint candy canes are commonplace during the holiday season, so the BRACH'S Wintergreen Candy Canes have been created by the brand to offer consumers a complementary alternative to enjoy. The candy canes are infused with a palate-cooling wintergreen flavor and features a striped, mint green color that will fit in well with existing peppermint varieties. The candy canes come as something of a modernized version of the holiday treat that will keep them relevant for adult and children consumers alike.
VP and General Manager, Seasonal at Ferrara Katie Duffy commented on the new BRACH'S Wintergreen Candy Canes saying, "Candy canes are as synonymous with the holidays as sleigh bells and holly. We love delivering fun and delicious twists on the red-and-white peppermint staple year after year. That's why I couldn't be more excited for candy cane fans of all ages to get their hands on our new Funfetti and Wintergreen options this holiday season."
VP and General Manager, Seasonal at Ferrara Katie Duffy commented on the new BRACH'S Wintergreen Candy Canes saying, "Candy canes are as synonymous with the holidays as sleigh bells and holly. We love delivering fun and delicious twists on the red-and-white peppermint staple year after year. That's why I couldn't be more excited for candy cane fans of all ages to get their hands on our new Funfetti and Wintergreen options this holiday season."
Trend Themes
1. Alternative Candy Cane Flavors - Other candy brands can explore creating alternative flavors of candy canes to offer consumers a fresh take on the classic holiday treat.
2. Modernized Holiday Treats - Brands can experiment with updating traditional holiday treats by infusing them with new flavors to appeal to both adult and children consumers.
3. Palate-cooling Flavors - Brands can consider using palate-cooling flavors in their products, especially during the holiday season, to provide consumers with a refreshing taste experience.
Industry Implications
1. Confectionery - Confectionery brands can explore creating new and innovative flavors of candy for consumers to enjoy during the holiday season.
2. Food and Beverage - The food and beverage industry can consider creating unique flavor combinations for traditional holiday treats to appeal to a wider range of consumers.
3. Retail - Retailers can stock up on modernized versions of traditional holiday treats to attract consumers looking for new and exciting ways to celebrate the season.
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