The BRACH'S Wintergreen Candy Canes are a New Take on a Classic
Michael Hemsworth — November 10, 2021 — Marketing
References: ferrarausa & candyindustry
Peppermint candy canes are commonplace during the holiday season, so the BRACH'S Wintergreen Candy Canes have been created by the brand to offer consumers a complementary alternative to enjoy. The candy canes are infused with a palate-cooling wintergreen flavor and features a striped, mint green color that will fit in well with existing peppermint varieties. The candy canes come as something of a modernized version of the holiday treat that will keep them relevant for adult and children consumers alike.
VP and General Manager, Seasonal at Ferrara Katie Duffy commented on the new BRACH'S Wintergreen Candy Canes saying, "Candy canes are as synonymous with the holidays as sleigh bells and holly. We love delivering fun and delicious twists on the red-and-white peppermint staple year after year. That's why I couldn't be more excited for candy cane fans of all ages to get their hands on our new Funfetti and Wintergreen options this holiday season."
VP and General Manager, Seasonal at Ferrara Katie Duffy commented on the new BRACH'S Wintergreen Candy Canes saying, "Candy canes are as synonymous with the holidays as sleigh bells and holly. We love delivering fun and delicious twists on the red-and-white peppermint staple year after year. That's why I couldn't be more excited for candy cane fans of all ages to get their hands on our new Funfetti and Wintergreen options this holiday season."
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