The Love Beauty and Planet Products Celebrate the Holidays
Michael Hemsworth — November 19, 2021 — Marketing
References: lovebeautyandplanet & drugstorenews
These Love Beauty and Planet products are being launched by the brand along with it little sister brand Beloved by Love Beauty and Planet to provide consumers with some great ways to pamper themselves or their loved ones.
The products include such offerings as hand lotions, body lotions, foaming hand washes, body scrubs, candles and more that are all formulated with distinct ingredients and fragrances. Each of the products are paired with either a festive branding or a subdued yet celebratory style to make them great for offering to anyone this time of year.
The Love Beauty and Planet products are being launched exclusively at Target for both in-store and online purchase along side a special campaign. The brand is launching the Plan It For The Planet campaign that encourages consumers to pledge to complete their online shopping for the holidays by December 4, which will contribute towards $19.99 donations up to $150,000 to benefit the National Forest Foundation’s reforestation efforts.
The products include such offerings as hand lotions, body lotions, foaming hand washes, body scrubs, candles and more that are all formulated with distinct ingredients and fragrances. Each of the products are paired with either a festive branding or a subdued yet celebratory style to make them great for offering to anyone this time of year.
The Love Beauty and Planet products are being launched exclusively at Target for both in-store and online purchase along side a special campaign. The brand is launching the Plan It For The Planet campaign that encourages consumers to pledge to complete their online shopping for the holidays by December 4, which will contribute towards $19.99 donations up to $150,000 to benefit the National Forest Foundation’s reforestation efforts.
Trend Themes
1. Festive Cosmetic Product Packaging - Disruptive innovation opportunity for packaging companies to offer more sustainable and eco-friendly options for cosmetic product packaging during the holiday season.
2. Holiday Themed Limited Edition Products - Disruptive innovation opportunity for cosmetic companies to offer limited edition holiday-themed products to drive sales during the holiday season.
3. Cause-related Marketing Campaigns - Disruptive innovation opportunity for brands to implement cause-related marketing campaigns during the holiday season to drive sales while making a positive impact on environment and society.
Industry Implications
1. Cosmetics - Cosmetic companies can benefit from offering festive themed and limited edition products to drive sales during the holiday season.
2. Packaging - Packaging companies can benefit from offering sustainable and eco-friendly options for cosmetic product packaging during the holiday season.
3. Retail - Retail companies can benefit from implementing cause-related marketing campaigns during the holiday season to drive sales while making a positive impact on environment and society.
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