Blossom Hill is helping to bring friends together with its Friendship Fridays, an evening that virtually unites friends who are apart for flower-arranging and sipping on gin fizz. Weekly, 150 people and their chosen friend are chosen to get a bottle of Blossom Hill's rhubarb gin fizz and a bouquet of flowers. These gifts arrive just in time for the virtual workshop, which is held at the end of the week on Zoom.
To enter, social media users are invited to post a picture of themselves and a friend on Instagram using #TogetherLetsBlossom. Those who participate in the Friendship Fridays experience will be guided through making either a floral headpiece or a corsage, offering fun way for friends to come together from afar and brush up on what may be a new skill.
Image Credit: Blossom Hill
Key Themes Behind This Trend
- Virtual Workshops
- Opportunity for businesses to offer virtual workshops in various fields, connecting people and promoting social interaction from the comfort of their homes.
- Gifting Experiences
- Rise in popularity of curated gift experiences that combine products and virtual activities, creating unique and memorable moments for friends and loved ones.
- Social Media Engagement
- Utilizing social media platforms to engage and connect with customers through interactive challenges and opportunities to win experiences or products.
Where This Applies
- E-commerce
- E-commerce platforms can explore partnerships with virtual workshop providers to offer curated gift experiences, enhancing their product offerings and customer engagement.
- Event Management
- Event management companies can adapt their services to include virtual workshops, allowing them to connect people and offer unique experiences without geographical limitations.
- Floral and Gift Industry
- Floral and gift industry professionals can leverage virtual workshops to offer innovative and personalized experiences, expanding their customer base and fostering brand loyalty.
