Men's clothing label Ben Sherman recently announced its partnership with AnimalCrossFits, which gives 'Animal Crossing: New Horizons' players access to six new looks that come directly from the label's Spring/Summer 2020 collection.
Until May 22nd, players can checkout the looks and find their associated download codes through the @BenShermanOfficial Instagram account. Those interested in entering the label's contest, which gives them the chance to win a Nintendo Switch Lite, a copy of 'Animal Crossing: New Horizons,' and a $250 gift card to Ben Sherman, can do so by voting for their favorite look. They'll also need to follow @AnimalCrossFits and @BenShermanOfficial on Instagram, and 'Like' the label's carousel post that features the six looks.
To enter the sweepstakes, entrants must be US residents, 18 years and older, and have their vote in by 11:59pm EST on May 22nd. The winner will be selected at random, and will be notified if they're selected.
Image Credit: Ben Sherman
Key Themes Behind This Trend
- In-game Outfit Promotions
- Opportunity for brands to partner with popular video games to offer exclusive in-game outfits and promotions.
- Social Media Contests
- Growing trend of brands running contests on social media platforms to engage with their audience and increase brand awareness.
- Cross-promotion Partnerships
- Increasing number of collaborations between brands from different industries to tap into new markets and reach a wider audience.
Where This Applies
- Fashion
- Fashion brands can leverage video games to showcase and promote their latest collections by offering in-game outfits and exclusive promotions.
- Gaming
- Video game companies have opportunities to collaborate with fashion brands and create in-game partnerships that enhance the gaming experience.
- Social Media Marketing
- Brands can utilize social media platforms to run contests and engage with their audience, driving brand loyalty and increasing online visibility.
