Coca-Cola recently entered into a partnership agreement to launch the BeApp, which is a social music streaming platform. The BeApp combines social media-like gamification, with virtual-concert viewing. The new music streaming platform will also have in-app sharing, a points system, prizes, and more. Donations can also be made to the Red Cross and Red Crescent Movement, where proceeds will be put towards COVID-19 relief.
The BeApp will also host a number of famous musicians including Katy Perry, Miguel, Steve Aoki, and more.
Ricardo Fort, the Coca-Cola VP of global sports and entertainment, made a statement about the new BeApp, “We know that people may feel lonely or isolated as a result of the pandemic, and Coca-Cola remains committed to uplifting the human spirit and fostering connection while we're apart.”
Image Credit: Flickr