Cola-Cola Starlight Has an Out-of-This-World Flavor
Laura McQuarrie — February 18, 2022 — Lifestyle
References: coca-cola & designtaxi
With the launch of the new innovation platform, Coca-Cola Creations, Coca-Cola is introducing a brand-new limited-edition drink called Starlight.
Oana Vlad, Senior Director for Global Brand Strategy at The Coca-Cola Company said, “We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space." This beverage sets itself apart with an unexpected reddish hue and a unique flavor that highlights the brand's history in space—when Coca-Cola partnered with NASA, it became one of the first soft drinks to travel into orbit 35 years ago.
The new flavor is paired with an augmented reality Concert on a Coca-Cola, complete with bottles and cans that can be scanned for a music experience.
Oana Vlad, Senior Director for Global Brand Strategy at The Coca-Cola Company said, “We set out to bring that concept to life through a simple sip, capturing some of the mystery and essence of what we love about space." This beverage sets itself apart with an unexpected reddish hue and a unique flavor that highlights the brand's history in space—when Coca-Cola partnered with NASA, it became one of the first soft drinks to travel into orbit 35 years ago.
The new flavor is paired with an augmented reality Concert on a Coca-Cola, complete with bottles and cans that can be scanned for a music experience.
Trend Themes
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Limited-edition Beverages — Creating unique and special flavors and experiences for consumers can drive excitement and loyalty.
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Augmented Reality Marketing — Using technology to enhance the consumer experience and create a memorable interaction with the brand.
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Brand Partnerships — Collaborating with companies in related industries (such as NASA) to create unique products and marketing opportunities.
Industry Implications
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Food and Beverage — Continuously innovating with unique flavors, packaging, and marketing strategies can differentiate brands and drive sales growth.
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Technology — Creating innovative augmented reality experiences can enhance consumer engagement and create new revenue streams.
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Space Exploration/aerospace — Partnering with brands in other industries to create unique marketing opportunities can increase brand awareness and drive customer interest in the industry as a whole.
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