Spotify's Group Sessions Connects Premium Users in Real-Time
Laura McQuarrie — May 19, 2020 — Tech
References: support.spotify & digitalmusicnews
Spotify knows that music has the power to bring people together and its new Group Session feature gives Premium users the ability to enjoy a shared queue. Already, Spotify offers Collaborative Playlists for friends and a Family Mix option for those on the Spotify Premium Family plan, and this new feature helps to connect Premium users with similar listening tastes who are spending time apart.
To make the most of Group Sessions, a Spotify Premium member can act as the host and share a scannable code so that guests can join them in listening to the same tracks. Although Spotify has been testing the Group Session feature since last spring, its launch comes at a time when people want to feel connected from others while physically apart.
To make the most of Group Sessions, a Spotify Premium member can act as the host and share a scannable code so that guests can join them in listening to the same tracks. Although Spotify has been testing the Group Session feature since last spring, its launch comes at a time when people want to feel connected from others while physically apart.
Trend Themes
1. Group Sessions - The trend of Group Sessions in music streaming platforms allows users to enjoy a shared queue in real-time, creating a more social listening experience.
2. Connectivity - The trend of enhancing connectivity through music streaming platforms enables people to feel connected to others while physically apart.
3. Personalized Listening - The trend of personalized listening experiences in music streaming platforms brings together users with similar music tastes, fostering a sense of community.
Industry Implications
1. Music Streaming - The music streaming industry can leverage Group Sessions and enhanced connectivity features to attract and engage users, creating a more social and personalized listening experience.
2. Social Media - The social media industry can explore opportunities to integrate shared queue playlists and real-time listening experiences, enhancing user engagement and fostering connections.
3. Event Planning - The event planning industry can utilize Group Sessions and shared queue playlists to curate music experiences for virtual gatherings, creating a more interactive and immersive event environment.
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