McCormick hosted a Taco Tuesday stream that featured the famous actress, Drew Barrymore. The Taco Tuesday stream was hosted in an effort to raise awareness about children in need, and it asked viewers to submit their favorite taco ideas to either @mccormickspice or @drewbarrymore on Instagram.
Drew Barrymore and the company are also donating $1million USD to a nonprofit organization named No Kid hungry.
Additionally the public was able to participate in the event using the hashtag #TacosTogother.
Livestreams have become a popular wat form brands to interact with many viewers, as authentic interaction is achieved through customer participation in the conversation. Hosting the event on Instagram will also help to reach younger consumers who use the platform recreationally.
Image Credit: McCormick