Mission-Driven Tie-Dye Tacos

The Morning Show WTF by Velvet Taco Benefits a Nonprofit

Globally inspired taco concept Velvet Taco teamed up with Dallas-based nonprofit Kidd's Kids on The Morning Show, a WTF (Weekly Taco Feature) available at all locations for a limited time in August.

Named after founder Kidd Kraddick's Dallas-based Kidd Kraddick Morning Show, The Morning Show WTF delivers the ultimate mashup experience with chicken tenders, eggs, cheesy tot hash, peppered bacon and maple syrup—all nestled within a tie-dye waffle tortilla with kid-favorite colors like pink and teal. This playful taco, bursting with vibrant colors, breakfast-for-dinner flavor, and a touch of nostalgic charm, is a crowd-pleaser sure to delight taste buds of all ages.

All sales of The Morning Show WTF will help to support the 2025 Kidd's Kids trip to Disney World, which sends 32 deserving kids to the Orlando resort each year.

Nonprofit-driven Dining Collaborations
Engaging consumers with menu items that support charitable causes can enhance brand loyalty and community impact.
Nostalgia-infused Food Concepts
Creating dishes that evoke nostalgia by integrating familiar flavors and playful elements can attract a wide demographic.
Colorful Food Presentation
Using vibrant food colors to create visually striking meals can captivate consumers and increase social media engagement.

Industries Being Reshaped

Restaurant and Food Service
Elevating menu offerings with charitable collaborations can differentiate dining experiences and attract socially conscious consumers.
Nonprofit and Philanthropy
Partnering with businesses for creative fundraising opportunities can broaden outreach and generate sustainable support for causes.
Hospitality and Travel
Designing exclusive themed culinary experiences can enhance tourism offerings and create memorable guest interactions.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 22%
Activity 20%
Freshness 54%