Torchy's Tacos has partnered with the U.S. Soccer Foundation for a summer kids' meal campaign running from June 11 to July 19. As part of this activation, a portion of the proceeds from every kids' meal sold across all locations will support the Foundation's programs that create safe play spaces, train coach-mentors, and provide soccer opportunities for children in underserved communities. Each Torchy's Tacos x U.S. Soccer Foundation meal includes a limited-edition 'Soccer Connects Us All' collectible cup and an interactive sticker sheet for kids to customize.
Earlier this year, Torchy's Tacos refreshed its kids meals with customizable combo options designed for guests ages 12 and under. Each kids meal includes a choice of entree, including a taco, quesadilla, chicken tenders or avocado bites, alongside a choice of side, including chips, rice and beans or tots, plus a kids foundation drink, apple juice or bottled water. Each meal also comes with a Torchy for Kids coloring sheet that doubles as the menu. Guests can also upgrade to larger portions for an additional cost.
Image Credit: Torchy's Tacos
Why This Trend Is Growing
- Cause-driven Kids Meals
- Restaurant kids' menus tied to youth-focused nonprofits create brand differentiation by blending family dining purchases with visible community impact.
- Collectible Meal Merchandise
- Limited-edition cups, stickers, and themed accessories add playful scarcity to children's meals, increasing repeat visits and social sharing potential.
- Sports-themed Dining Activations
- Soccer partnerships in quick-service dining connect national sports enthusiasm with localized family experiences and inclusive youth participation narratives.
Industries Being Reshaped
- Fast-casual Restaurants
- Family-oriented menu promotions paired with charitable partnerships give fast-casual brands new ways to compete beyond price and convenience.
- Youth Sports
- Corporate meal campaigns provide youth sports organizations with broader fundraising channels while extending access to coaching, play spaces, and community programs.
- Children's Entertainment
- Interactive stickers and customizable collectibles turn routine dining occasions into low-cost entertainment moments that deepen engagement with younger consumers.
