With the FIFA World Cup kicking off in Qatar next week, Chipotle is celebrating with two new player-inspired bowls: the Christian Pulisic Bowl and the Weston McKennie Bowl.
Chipotle is already an official partner of the U.S. Men’s National Soccer Team and now the brand is bringing some of the team's go-to training meals to the masses. Available exclusively on the Chipotle app and Chipotle.com for a limited time, Chipotle fans can choose from two new soccer player-inspired bowls. The Christian Pulisic Bowl features a base of white rice, topped with chicken, pinto beans, lettuce, cheese, sour cream, and guac. On the other hand, the Weston McKennie Bowl starts with white rice, then added double chicken, cheese, extra tomatillo-red salsa, extra sour cream, lettuce, and guac.
Image Credit: Chipotle
What Makes This Trend Stand Out
- Athlete-branded Bowls
- Creating athlete-branded meals is an opportunity for restaurants to attract fans and promote team sponsorships.
- Limited-time Offerings
- Restaurants can create buzz and urgency by offering limited-time athlete-inspired meals.
- Sports Marketing Partnerships
- Partnerships with sports teams and athletes can drive sales and create brand loyalty.
Sectors Adopting This
- Fast Food
- Fast food chains can capitalize on sports partnerships to release limited-time athlete-inspired food offerings.
- Sports Sponsorship
- Sports teams and athletes can monetize their brand through food and beverage sponsorships.
- Marketing and Advertising
- Marketing agencies can develop campaigns that leverage the popularity of sports to promote restaurant and food brands.
