USAA recently revealed a new AR Snapchat lens for its yearly Memorial Day event. The AR Snapchat lens allows users to pay respects to military members, as normal celebrations cannot take place due to social distancing measures in place because of COVID-19. Users can access a digital version of the Poppy Wall of Honor, which is an exhibit at the National Mall in Washington DC. People can also dedicate one of the poppies to a loved one, to share on social media using the hashtag #Honorthrough Action.
USAA is a company that provides financial services to military members and their families, so taking an active role in Memorial Day is important for the organization.
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