USAA recently revealed a new AR Snapchat lens for its yearly Memorial Day event. The AR Snapchat lens allows users to pay respects to military members, as normal celebrations cannot take place due to social distancing measures in place because of COVID-19. Users can access a digital version of the Poppy Wall of Honor, which is an exhibit at the National Mall in Washington DC. People can also dedicate one of the poppies to a loved one, to share on social media using the hashtag #Honorthrough Action.
USAA is a company that provides financial services to military members and their families, so taking an active role in Memorial Day is important for the organization.
Image Credit: USAA
What Makes This Trend Stand Out
- Multimedia AR Lenses
- Opportunity to develop AR lenses for brands and events to engage with users in a unique and interactive way.
- Virtual Memorial Experiences
- Disruptive innovation opportunity to create virtual memorial experiences for individuals to remember and honor loved ones, especially during social distancing measures.
- Social Media Activism
- Opportunity to leverage social media platforms for activism and raising awareness about important causes, like honoring military members.
Sectors Adopting This
- Augmented Reality
- Augmented reality industry can capitalize on creating AR lenses for brands and events to enhance user engagement.
- Entertainment
- Entertainment industry can explore creating virtual experiences that allow individuals to participate and remember loved ones in an immersive way.
- Social Media
- Social media industry can support and facilitate social activism by providing platforms for users to share important causes and engage with communities.
