Shelf-Equipped Rollable TVs

The Conceptual 'Rollean TV' Hides the Screen When Not in Use

The conceptual 'Rollean TV' has been designed by Joonhyuk Hong as an ultra-minimal solution for the modern living room or open-concept living space that would maximize functionality without sacrificing on style. The TV highlights a built-in shelf that can be positioned in one of two way to offer a small amount of storage space behind the screen or on top of it, depending on the frame size. This would enable the TV to nearly disappear into a living space, while still leaving a small section of the screen visible to display artwork, the time or perhaps even information from a voice assistant.

The conceptual 'Rollean TV' is positioned as the next-generation of living space TVs that addresses the needs of urban consumers who might have limited space to work with in their home.

Rollable Tvs
Opportunity for TV manufacturers to develop rollable screens that can be hidden when not in use.
Built-in Shelving
Chance for furniture makers to integrate built-in shelves into TVs to maximize functionality.
Minimalist Design
Potential for designers to focus on ultra-minimalist TV designs that blend seamlessly into living spaces.

Sectors Adopting This

Consumer Electronics
Disruptive innovation opportunity for consumer electronics companies to create rollable TVs with built-in shelves.
Furniture
Opportunity for furniture manufacturers to collaborate with TV makers to create TVs with integrated shelving.
Interior Design
Opportunity for interior designers to incorporate minimalist TVs with built-in shelves into their designs.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 81%
Freshness 9%