Rotating Shutter OLED TVs

The Conceptual 'Partial Screen' Features Motorized Display Components

The conceptual 'Partial Screen' is a home decor-influenced piece of multimedia equipment for the modern living room to support consumers looking to maintain the appearance of their space. The TV features a 55-inch size achieved with 25 individual motorized shutters, which will rotate to offer a smaller screen size or allow for a see-through construction. The unit is equipped with LEDs to ensure a vibrant visual experience unlike LCD alternatives on the market.

The conceptual 'Partial Screen' is the design work of Jiyoun Kim, Hannah Lee and Jaehyuk Lim, and will offer a view straight through when all the shutters are opened. This can also be used as a way to create a digital artwork experience perfect for replacing a TV.

Rotating Shutter TV
This trend offers an opportunity to disrupt the traditional TV market by providing an innovative design that can be used as a piece of home decor.
Motorized Screen Components
This trend presents an opportunity to create a new market for motorized screen components that can be integrated into various multimedia products for the home.
Vibrant Visual Experience
This trend highlights the importance of creating high-quality visual displays that can enhance the user experience and differentiate products in a competitive market.

Industries Being Reshaped

Consumer Electronics
This industry can benefit from the rotating shutter TV trend by incorporating the design into their new product releases to appeal to consumers seeking unique home decor-inspired products.
Smart Home Technology
This industry can leverage the motorized screen component trend to develop innovative products that can be integrated into the smart home ecosystem and enhance the user experience.
Digital Artwork
This trend presents an opportunity to create a new market for digital artwork experiences that can be used to replace traditional TVs and offer consumers a new way to display artwork in their homes.
SCORE
3.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 29%
Activity 59%
Freshness 13%

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