LG Signature, the luxury arm of the famed consumer electronics company LG, showcased the 'OLED R' at CES 2023. The OLED R is an impressive 4k smart TV compatible with LG's ThinQ ecosystem, meaning it can be controlled through an app similar to other ThinQ devices.
The main draw of the OLED R, though, is its form factor. Rather than being a large 65" persistent display, the OLED R uses a malleable OLED panel to roll into its own stand while not in use. This prevents dust and damage to the display, while also hiding the TV if users do not want the clutter in their homes. As this is an OLED panel, the OLED R benefits from perfect black levels, theoretically infinite contrast ratios, and industry-leading vibrant colors.
As the OLED R is a luxury item under LG Signature, it is priced at $99,999 USD and is a lavish purchase for collectors.
Image Credit: LG Signature
Why This Trend Is Growing
- Malleable Display Technology
- The development of malleable display technology opens up opportunities to create innovations in portable or foldable devices.
- Smart Home Compatibility
- The rise of smart home systems complement the integration of smart technology in home appliances and electronics.
- Luxury Home Entertainment
- The demand for premium, high-end entertainment technology provides an opportunity for companies to tap into the luxury market with new, innovative products.
Industries Being Reshaped
- Consumer Electronics
- The consumer electronics industry will be significantly impacted by malleable display technology, opening up opportunities for creating devices with unconventional form factors and multiple use cases.
- Home Appliances
- The development of integrated smart home systems paves the way for home appliance companies to work on more accessible and connected products that support the lifestyle of consumers.
- Home Entertainment
- Luxury home entertainment providers can develop and market products for consumers who seek innovative, technologically advanced home entertainment systems.
