Activity-Focused Social Platforms

The Pinterest Platform Has New Features to Help Project Planning

A number of new features were added to the Pinterest platform in order to accelerate the project planning process. Users will now have the ability to add notes to different boards, which can function as a to-do list for users. Additionally pinning content to boards can provide a visual cue for the user, as to what projects they want to work on in the future.

The Pinterest platform will also suggest different ways for users to organize the pins they have. This allows users to break up tasks into different categories, making it easier to work on different projects.

The platform is continuing to make changes due to the fact that it is seeing a drastic increase in traffic during the COVID-19 lockdown.

Image Credit: Pinterest

Activity-focused Social Platforms
Pinterest's new features for project planning reveal the trend of social platforms focusing on specific activities and tasks.

Sectors Adopting This

Social Media
Innovative features like project planning on Pinterest demonstrate the disruptive potential of activity-focused social platforms in the social media industry.
Productivity Tools
The new features on Pinterest highlight the opportunity for disruptive innovation in productivity tools, specifically in project planning and organization.
E-commerce
The increased traffic on Pinterest during COVID-19 lockdown showcases the potential for disruption in the e-commerce industry, specifically in the context of project-related shopping and planning.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 28%
Freshness 9%