Sportswear giant Nike has announced that it will be adding its Air Max 95 to its Fall/Winter 2021 'Running Club' collection, delivering the beloved sneaker in all-new eye-catching silhouettes.
The new sneaker boasts a vibrant colorway that relies on primary colors. The shoe's toe caps, sidewalls, and heels are dressed in a 'Light Photo Blue' nylon. Meanwhile, the midsoles are finished with a wavy-like pattern that features a bright orange stripe resting atop a shaggy, 'Roma Green' suede.
In terms of branding, the shoe dons an embroidered Nike Swoosh with AMRC tags stitched below, which can be seen at the heel and latter wall. Lastly, the new Air Max 95 is equipped with thick white outsoles that present the shoe's signature air bubbles in the heel and toe portions.
Image Credit: Nike
What's Driving This Trend
- Retro Sneaker Revival
- There is an opportunity for companies to capitalize on the demand for vintage-inspired sneakers by creating new designs with a modern twist.
- Bold Colorways
- Using bold, eye-catching colors on sneakers is becoming more popular, presenting an opportunity for companies to experiment with unique color combinations and patterns.
- Sustainable Materials
- Consumers are becoming more environmentally conscious, creating a demand for sneakers made from sustainable materials such as recycled plastics or organic cotton.
Who This Affects Most
- Athletic Footwear
- The athletic footwear industry can capitalize on the trend of colorful retro sneakers by creating modern designs that appeal to a wide range of consumers.
- Fashion
- The fashion industry can incorporate retro sneakers into their runway shows and streetwear collections, as well as create new designs that merge fashion with athletic performance.
- Sustainability
- The sustainability industry can work with athletic footwear companies to develop new materials and technologies that reduce the environmental impact of sneaker manufacturing and design.
