Category
Tech
Delegated Interfaces
Trend cluster
Category
Co-Watching
Brands offer co-watching streaming platforms to connect friends and family.
5.0
Trend score
Trend
What is the Co-Watching trend?
Co-Watching: Brands in the streamed content space are using their platforms to allow customers to bond with their friends and family with co-watching functionalities. Updated capabilities allow consumers to chat and interact as they watch content together virtually.
Insight
The consumer insight behind the Co-Watching trend
As people around the world practice physical distancing, they're having to reinterpret what spending time with friends and family means. Virtual bonding is currently a necessity for anyone who's looking to socialize, and these consumers are turning to brands who are going out of their way to accommodate this new normal.
Trend themes
Themes within the Co-Watching trend
Three behaviours holding the trend together01
Co-Watching Platforms
Brands in the streamed content space are using co-watching functionalities to allow customers to bond with friends and family virtually.
02
Virtual Reality-Based Co-Watching
Virtual Reality-Based Co-Watching platforms like Bigscreen TV and Bigscreen Cinema are presenting innovative ways to bond with friends and family in a novel virtual reality environment.
03
TV-Based Video Chat Platforms
TV-Based Video Chat platforms such as Facebook's Portal TV are diversifying technological capabilities to better connect friends, not only over conventional video calls but content co-watching as well.
Industry implications
What the Co-Watching trend means for industry
Where the trend changes the playbookFor
Streaming
With the popularity of co-watching platforms increasing, streaming services should focus on building more interactivity functionality in their platforms.
For
Virtual Reality Entertainment
The presentation of Virtual Reality-based Co-watching platforms opens up new horizons and innovative opportunities within the Virtual Reality Entertainment industry.
For
Smart Home Technologies
The emergence of TV-Based Video Chat devices like Facebook's Portal TV provides opportunities for companies to innovate and create smarter, more intuitive home devices.
Workshop question
How is your brand adapting to the new needs and habits of its customers?
Trend signals
Trend signals for Co-Watching
Trend score 5.0 out of 10, from popularity 74%, activity 68%, freshness 9%.
Popularity74%
Activity68%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Co-Watching trend
5 featured examples from Apr 14, 2020CategoryTech
VR-Based Co-Watching Platforms
Bigscreen TV & Bigscreen Cinema Brings People Together in VR
Creating co-watching platforms and virtual reality cinema experiences in the rapidly growing VR industry.
CategoryTech
Face-to-Face Social Media Networks
The HouseParty App Boasts Calls, Texts, Games, & Screen-Sharing
Disruptive innovation opportunity: Revolutionize the social media industry by introducing new features and ways of connecting users.
CategoryTech
TV-Based Video Chat Platforms
Facebook's Portal TV Enables Users to Chat, Co-Watch & More
The integration of video chat platforms like Portal TV into smart home technology opens up disruptive innovation opportunities for companies in the smart home industry to create s…
CategoryPop Culture
Content Co-Watching Features
The Instagram Co-Watching Feature Allows Friends to Browse Together
The launch of the Instagram Co-Watching feature underscores the potential for social media companies to develop more collaborative and interactive features that facilitate remote…
CategoryTech
Communal Media-Streaming Services
Metastream Allows Users to Watch or Listen to Content Together
Opportunity for streaming platforms to incorporate communal viewing features into their platforms.
