Brands offer co-watching streaming platforms to connect friends and family
Trend - Brands in the streamed content space are using their platforms to allow customers to bond with their friends and family with co-watching functionalities. Updated capabilities allow consumers to chat and interact as they watch content together virtually.
Insight - As people around the world practice physical distancing, they're having to reinterpret what spending time with friends and family means. Virtual bonding is currently a necessity for anyone who's looking to socialize, and these consumers are turning to brands who are going out of their way to accommodate this new normal.
Insight - As people around the world practice physical distancing, they're having to reinterpret what spending time with friends and family means. Virtual bonding is currently a necessity for anyone who's looking to socialize, and these consumers are turning to brands who are going out of their way to accommodate this new normal.
Workshop Question - How is your brand adapting to the new needs and habits of its customers?
Trend Themes
-
Co-watching Platforms — Brands in the streamed content space are using co-watching functionalities to allow customers to bond with friends and family virtually.
-
Virtual Reality-based Co-watching — Virtual Reality-Based Co-Watching platforms like Bigscreen TV and Bigscreen Cinema are presenting innovative ways to bond with friends and family in a novel virtual reality environment.
-
Tv-based Video Chat Platforms — TV-Based Video Chat platforms such as Facebook's Portal TV are diversifying technological capabilities to better connect friends, not only over conventional video calls but content co-watching as well.
Industry Implications
-
Streaming — With the popularity of co-watching platforms increasing, streaming services should focus on building more interactivity functionality in their platforms.
-
Virtual Reality Entertainment — The presentation of Virtual Reality-based Co-watching platforms opens up new horizons and innovative opportunities within the Virtual Reality Entertainment industry.
-
Smart Home Technologies — The emergence of TV-Based Video Chat devices like Facebook's Portal TV provides opportunities for companies to innovate and create smarter, more intuitive home devices.
5 Featured, 39 Examples:
66,328 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
