The brand new Instagram Co-Watching feature is launched with the intent of making physical distancing a little bit more bearable for friends. The new attribute completely reimagines the passive experience of scrolling through the platform and transforms it into a more social and active endeavor.
The Instagram Co-Watching feature makes it possible for friends to video or group chat while browsing through the liked or saved posts of one user or content that the social media platform recommends. This enables users to not only spend time with one another amid the pandemic, but it also gives them some entertaining prompts, allowing them to "ooh, ahh, joke and talk about Instagram's content instead of just consuming it solo."
The Instagram Co-Watching feature is here to stay, even after the rules of physical distancing have lifted.
Image Credit: Instagram