Category
Lifestyle
Assisted Choices
Trend cluster
Category
P2P
Support
Peer-to-peer support becomes a lifeline for communities overcoming COVID-19.
4.3
Trend score
Trend
What is the P2P Support trend?
P2P Support: Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Insight
The consumer insight behind the P2P Support trend
As the world battles the ongoing health crisis, people are being impacted in many ways. Outside of health--lifestyle disruptions, the risks of leaving the home, and the negative impact on mental health are all obstacles that millions around the world are currently facing. Peer-to-peer support looks different right now, but consumers are looking to help others in the ways they can--whether that's in offering their time or their expertise. This surge in charitable endeavors comes as consumers look for positive things they can control, at a time when there's not a lot they're able to.
Trend themes
Themes within the P2P Support trend
Three behaviours holding the trend together01
Peer-to-Peer Support
Individuals want to help others amidst the COVID-19 pandemic, and brands offering tools and resources that facilitate supportive interactions between people and communities.
02
Crowdsourced Pandemic Tools
Social network platform HeroX leverages crowdsourcing for a resource hub that accelerates the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic.
03
App-Based Support Groups
Lyf App has launched as the world's largest virtual support group to provide help, support, compassion, and connections for those going through COVID-19 related anxiety, depression, and other issues, along with licensed psychologists to offer feedback and support 24/7.
Industry implications
What the P2P Support trend means for industry
Where the trend changes the playbookFor
Social Media
Social media platforms can help people seek and provide assistance to others, and promote positive social interactions at a difficult time. Disruptive innovation opportunity is to offer better tools and resources to support communities during a crisis.
For
Crowdsourcing
Crowdsourced platforms can accelerate the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic. Disruptive innovation opportunity is to leverage collective intelligence for quick resolution of challenges in times of crisis.
For
Non-Profit
Non-profits can support low-income seniors with necessities during the COVID-19 pandemic by providing subsidized food crates, and further by including information to help seniors plan out meals using the products in the box. Disruptive innovation opportunity is to develop a better system to support low-income seniors during a crisis.
Workshop question
How is your brand facilitating community support at this time?
Trend signals
Trend signals for P2P Support
Trend score 4.3 out of 10, from popularity 65%, activity 55%, freshness 9%.
Popularity65%
Activity55%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the P2P Support trend
4 featured examples from Apr 2 to Apr 20, 2020CategoryTech
Crowdsource-Powered Pandemic Tools
HeroX Launched a Resource Hub to Share Details About COVID-19
The healthcare industry can benefit from crowdsourcing platforms to rapidly develop new medical technologies and treatments.
CategoryLifestyle
App-Based Support Groups
The Lyf App is the World's Largest Virtual Support Group
Disruptive innovation opportunity: Integrate technology into healthcare systems to offer remote mental health support and connect patients with psychologists.
CategorySocial Good
Senior Food Delivery Initiatives
LifeCrates is a Non-Profit That Supports Low-Income Seniors
The food and beverage industry can explore creating senior-friendly products and meals, as well as partnering with nonprofits like LifeCrates to support their initiatives.
CategorySocial Media
Social Media Community-Support-Tools
Facebook Added New Tools to the Platform's Community Help Tab
The expansion of community support tools on Facebook creates opportunities for social media platforms to enhance their engagement and positive impact on communities around the wor…
