Peer-to-peer support becomes a lifeline for communities overcoming COVID-19
Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.
Insight - As the world battles the ongoing health crisis, people are being impacted in many ways. Outside of health--lifestyle disruptions, the risks of leaving the home, and the negative impact on mental health are all obstacles that millions around the world are currently facing. Peer-to-peer support looks different right now, but consumers are looking to help others in the ways they can--whether that's in offering their time or their expertise. This surge in charitable endeavors comes as consumers look for positive things they can control, at a time when there's not a lot they're able to.
Insight - As the world battles the ongoing health crisis, people are being impacted in many ways. Outside of health--lifestyle disruptions, the risks of leaving the home, and the negative impact on mental health are all obstacles that millions around the world are currently facing. Peer-to-peer support looks different right now, but consumers are looking to help others in the ways they can--whether that's in offering their time or their expertise. This surge in charitable endeavors comes as consumers look for positive things they can control, at a time when there's not a lot they're able to.
Workshop Question - How is your brand facilitating community support at this time?
Trend Themes
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Peer-to-peer Support — Individuals want to help others amidst the COVID-19 pandemic, and brands offering tools and resources that facilitate supportive interactions between people and communities.
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Crowdsourced Pandemic Tools — Social network platform HeroX leverages crowdsourcing for a resource hub that accelerates the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic.
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App-based Support Groups — Lyf App has launched as the world's largest virtual support group to provide help, support, compassion, and connections for those going through COVID-19 related anxiety, depression, and other issues, along with licensed psychologists to offer feedback and support 24/7.
Industry Implications
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Social Media — Social media platforms can help people seek and provide assistance to others, and promote positive social interactions at a difficult time. Disruptive innovation opportunity is to offer better tools and resources to support communities during a crisis.
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Crowdsourcing — Crowdsourced platforms can accelerate the spread of information and solutions to COVID-19, connecting innovators with life-saving opportunities amid this pandemic. Disruptive innovation opportunity is to leverage collective intelligence for quick resolution of challenges in times of crisis.
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Non-profit — Non-profits can support low-income seniors with necessities during the COVID-19 pandemic by providing subsidized food crates, and further by including information to help seniors plan out meals using the products in the box. Disruptive innovation opportunity is to develop a better system to support low-income seniors during a crisis.
