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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,539 more

P2P Support

Peer-to-peer support becomes a lifeline for communities overcoming COVID-19

Trend - Individuals are looking for ways to help others amidst the COVID-19 pandemic, and brands are increasingly offering tools and resources that facilitate supportive interactions between people and communities.

Insight - As the world battles the ongoing health crisis, people are being impacted in many ways. Outside of health--lifestyle disruptions, the risks of leaving the home, and the negative impact on mental health are all obstacles that millions around the world are currently facing. Peer-to-peer support looks different right now, but consumers are looking to help others in the ways they can--whether that's in offering their time or their expertise. This surge in charitable endeavors comes as consumers look for positive things they can control, at a time when there's not a lot they're able to.
Workshop Question - How is your brand facilitating community support at this time?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
13,425 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
Just New and Warm
Consumer Insight Topics:

Featured Examples

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