Category
Tech
Metal Manufacturing
Trend cluster
Category
Virtual
Launch
Brands are launching new products in creative ways during the health pandemic.
4.8
Trend score
Trend
What is the Virtual Launch trend?
Virtual Launch: Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Insight
The consumer insight behind the Virtual Launch trend
Although COVID-19 restrictions present as obstacles for the experience economy, many Millenial consumers are still looking for ways to safely engage in various events from the comfort of their homes. This desire is partly motivated by fandom and partly by curiosity, enabling individuals to connect in the digital space and experience some sense of normalcy amid the many disruptions of daily life.
Trend themes
Themes within the Virtual Launch trend
Three behaviours holding the trend together01
Virtual Launches
Brands and designers are adapting to COVID-19 restrictions by introducing new products and collections through digital initiatives such as virtual launch events.
02
VR Launches
Companies are using VR technology to launch products virtually and offer a unique experience for customers.
03
Gaming Partnerships
Partnerships between gaming and sneaker companies are creating exclusive offerings for gamers, bridging the gap between the virtual and real world.
Industry implications
What the Virtual Launch trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry can leverage the trend of virtual product launches and experiences to engage customers and create an online presence.
For
Sports
The sports industry can utilize VR technology to create immersive experiences for customers and announce new product launches.
For
Design
The design industry can create digital events and exhibits to showcase their work and reach new audiences online.
Workshop question
How might your brand debut a new product/service during a crisis?
Trend signals
Trend signals for Virtual Launch
Trend score 4.8 out of 10, from popularity 79%, activity 58%, freshness 9%.
Popularity79%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Virtual Launch trend
4 featured examples from Mar 21 to Apr 25, 2020CategoryFashion
Virtual Fragrance Pop-Ups
Calvin Klein Created a Virtual Store & Interactive Experience on Tmall
This industry can capitalize on the trend of remote purchases by leveraging virtual pop-ups and providing immersive experiences, potentially reaching wider audiences without high…
CategoryArt & Design
Virtual Design Festivals
The Virtual Design Festival Offers Digital Booths for Brands & Creators
Virtual events are a direct response to live events being cancelled due to the pandemic.
CategoryFashion
Gamer Exclusive Footwear Drops
Players Can Unlock Nike Offerings Through MyPLAYER Nation
Video game companies can partner with fashion and sports brands to provide exclusive gear and merchandise to engaged players.
CategoryLifestyle
VR Sports Shoe Releases
ASICS' VR Launch Announced Three New Shoes
Sportswear brands can leverage virtual reality to create immersive product launches that engage customers and enhance brand loyalty.
