Brands are launching new products in creative ways during the health pandemic
Trend - Since the COVID-19 pandemic has placed restrictions on launch parties, pop-ups, and other events, brands and designers are swiftly adapting by introducing their new products and collections online. Designed to capture attention, these digital initiatives vary in format, with some incorporating a more interactive approach.
Insight - Although COVID-19 restrictions present as obstacles for the experience economy, many Millenial consumers are still looking for ways to safely engage in various events from the comfort of their homes. This desire is partly motivated by fandom and partly by curiosity, enabling individuals to connect in the digital space and experience some sense of normalcy amid the many disruptions of daily life.
Insight - Although COVID-19 restrictions present as obstacles for the experience economy, many Millenial consumers are still looking for ways to safely engage in various events from the comfort of their homes. This desire is partly motivated by fandom and partly by curiosity, enabling individuals to connect in the digital space and experience some sense of normalcy amid the many disruptions of daily life.
Workshop Question - How might your brand debut a new product/service during a crisis?
Trend Themes
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Virtual Launches — Brands and designers are adapting to COVID-19 restrictions by introducing new products and collections through digital initiatives such as virtual launch events.
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VR Launches — Companies are using VR technology to launch products virtually and offer a unique experience for customers.
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Gaming Partnerships — Partnerships between gaming and sneaker companies are creating exclusive offerings for gamers, bridging the gap between the virtual and real world.
Industry Implications
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Retail — The retail industry can leverage the trend of virtual product launches and experiences to engage customers and create an online presence.
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Sports — The sports industry can utilize VR technology to create immersive experiences for customers and announce new product launches.
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Design — The design industry can create digital events and exhibits to showcase their work and reach new audiences online.
4 Featured, 35 Examples:
119,464 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
