Category
Tech
Delegated Interfaces
Trend cluster
Category
Expanded
TV
Smart TV capabilities expand in the midst of the COVID-19 pandemic.
4.5
Trend score
Trend
What is the Expanded TV trend?
Expanded TV: As physical distancing keeps people indoors, sources of entertainment are limited to things like television, reading and creative hobbies. Understanding this, tech brands are expanding the capabilities and compatibilities of their smart TVs in the hopes that they'll be helping people cope and distract themselves.
Insight
The consumer insight behind the Expanded TV trend
The drastic disruptions that consumers have faced in their daily routines have also brought to light people's ability to adapt to lifestyle upheavals. Consumers are turning to a variety of different resources to keep themselves busy, and to cope with the stress that's come with financial insecurity and fear for the health of themselves and their loved ones. People who are living with these changes are drawn to brands that support and enhance the routines they are currently permitted to take part in.
Trend themes
Themes within the Expanded TV trend
Three behaviours holding the trend together01
Expanded Smart TV Capabilities
Tech brands are expanding the capabilities of their smart TVs in the hopes of helping people cope and distract themselves during the COVID-19 pandemic.
02
Home Workout Apps Compatible with Smart TVs
With the demand for home workout platforms reaching all-time highs because of COVID-19, brands like Peloton and Samsung are making their apps compatible with smart TVs.
03
Hybrid TV Platforms
TV providers are striving to deliver multitiered watching solutions capable of blending and organizing content from a wide range of sources including streaming apps and traditional cable.
Industry implications
What the Expanded TV trend means for industry
Where the trend changes the playbookFor
Smart TV Industry
As smart TV makers add more capabilities and features, there is an opportunity for disruptive innovation in areas like hybrid platforms, fully-integrated TVs, and app-focused 4K TVs.
For
Home Workout Industry
With the demand for home workout platforms reaching all-time highs, there is an opportunity for disruptive innovation in smart TV-compatible workout apps and more streamlined fitness technology.
For
Streaming Industry
As new streaming platforms emerge, there is an opportunity for disruptive innovation in alternative streaming options and more cross-compatible TV services that allow access to multiple apps at once.
Workshop question
How is your brand enhancing the quality of life for its customers?
Trend signals
Trend signals for Expanded TV
Trend score 4.5 out of 10, from popularity 70%, activity 54%, freshness 10%.
Popularity70%
Activity54%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Expanded TV trend
9 featured examples from Mar 30, 2020 to Oct 12, 2021CategoryLifestyle
Cross-Compatible Home Workout Apps
The Peloton App is Now Accessible Through the Android TV
The fitness industry should explore the potential of cross-compatible home workout apps, like the Peloton app on Android TV, to tap into new markets and better cater to the needs…
CategoryTech
TV-Based Video Chat Platforms
Facebook's Portal TV Enables Users to Chat, Co-Watch & More
The integration of video chat platforms like Portal TV into smart home technology opens up disruptive innovation opportunities for companies in the smart home industry to create s…
CategoryTech
App-Focused 4K Smart TVs
The Nokia Smart TV 7500A Offers Access to More Than 7,000 Apps
The consumer electronics industry can benefit from the trend of app-focused 4K smart TVs by developing and marketing new features of these TVs.
CategoryTech
Fully-Integrated Smart TVs
Sky Launches its Own Full-Service Smart TV Called 'Sky Glass'
The smart TV market presents opportunities for companies to incorporate innovative technologies and features.
CategoryBusiness
Hybrid TV Platforms
Elisa Releases Next-Generation TV Service Built For Mixed Viewing Habits
Telecommunications companies can evaluate the potential of introducing hybrid TV platforms that blend traditional cable and streaming apps, to offer a superior customer experience.
CategoryBusiness
Alternative Streaming Platforms
Electric Entertainment Launches OTT Service for Vizio Smart TVs
Entertainment companies offering alternative streaming options to reach viewers outside of traditional cable channels
CategoryBusiness
Voice-Controlled Smart TVs
Amazon Launches Its First Line of TVs Called the 'Fire TV Omni Series'
Consumer electronics companies can leverage emerging trends in Smart TVs to create new products that provide seamless, personalized, and engaging user experiences.
CategoryTech
Smart TV-Compatible Fitness Apps
Samsung is Releasing Six Fitness Apps Compatible with Smart TVs
Manufacturers of smart TVs, like Samsung, can further innovate their products by partnering with fitness companies or developing their own fitness apps to increase customer value.
CategoryTech
Streamlined Smart TV Apps
LG Will Make the Movies Anywhere App Available for Smart TVs
The development of streamlined smart TV apps presents innovative opportunities for companies in the entertainment technology industry to enhance user experience.
