Category
Lifestyle
Assisted Choices
Trend cluster
Category
Digital
Milestone
Consumers are celebrating important events digitally.
3.6
Trend score
Trend
What is the Digital Milestone trend?
Digital Milestone: Brands are offering their products as a way for consumers to connect during a time of physical distancing. As the pandemic continues, these tools are further tailored and customized to carry out increasingly important events—such as graduation and wedding ceremonies—in the digital space.
Insight
The consumer insight behind the Digital Milestone trend
The restrictions imposed by governments as a result of the ongoing pandemic have left many consumers without a sense of control. In an attempt to regain their agency, individuals are choosing not to defer important events and milestones in their lives and instead, are finding new alternative ways to celebrate them while keeping safety in mind. In addition, this gives consumers something to look forward to amid a time of uncertainty which can be straining for mental health.
Trend themes
Themes within the Digital Milestone trend
Three behaviours holding the trend together01
Digital Celebrations
Consumers are finding new ways to celebrate important events, such as graduation and wedding ceremonies, in the digital space.
02
Curated Digital Event Experience
Virtual event planning services are offering customized digital experiences for celebrations such as birthdays and anniversaries.
03
Avatar Robotics for Events
Robotic solutions, such as ANA Holdings' Newme avatar robots, are being used to replace physical presence at events, providing a possible solution for important life events during the pandemic.
Industry implications
What the Digital Milestone trend means for industry
Where the trend changes the playbookFor
Event Planning and Services
Event planning and services can embrace digital capabilities to offer clients unique virtual and remotely conducted experiences.
For
Robotics
Robotics industry can develop avatar robots and other solutions to enable remote physical presence for important events such as graduation ceremonies.
For
Video Conferencing Platform Providers
Video conferencing platforms can offer solutions that enable remote celebration of important events with regulatory compliance, as in the case of remote marriage licenses for couples.
Workshop question
How could your brand ease consumer lifestyle tensions during a time of crisis?
Trend signals
Trend signals for Digital Milestone
Trend score 3.6 out of 10, from popularity 59%, activity 39%, freshness 9%.
Popularity59%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Digital Milestone trend
4 featured examples from Apr 22 to Apr 24, 2020CategoryArt & Design
Curated Digital Event Kits
The KikiKit Boasts Six Kits for Celebration During COVID-19 Lockdown
Event planning professionals can adapt their services to offer virtual party planning experiences.
CategoryTech
Virtual Beachside Weddings
A Couple Opts for a Virtual Wedding in Animal Crossing: New Horizons
Event planning companies can tap into the growing demand for virtual wedding and event services in games like Animal Crossing.
CategoryLifestyle
Legalized Video Conference Marriages
Online Marriages are Now Legal in New York City
Disruptive innovation opportunity: Combine technology and wedding planning services to offer comprehensive online wedding packages, including virtual ceremony coordination and per…
CategoryLifestyle
Avatar Robot Graduation Ceremonies
The Newme Avatar Robots Were Used for a Ceremony in Japan
Education industries can utilize avatar robots to provide remote learning experiences and increase accessibility of education globally.
