Lasting is Identified as a "Personal Trainer for Marriage"
Kalina N — October 21, 2019 — Art & Design
References: getlasting & download.cnet
A personal trainer for marriage has the potential to be more successful than traditional modes of counseling in the digital age as individuals have a preference for customization and favoritism toward tools that will save them time and money. Lasting is one of the top players in this category.
The personal trainer for marriage continuously learns about the user's relationship and by referencing "scientific research and longitudinal marriage studies," it recommends a fully personalized counseling program to suit the couple's needs and facilitate a healthier line of conversation and openness. The mobile application -- available for both iOS and Android, is based on three principles -- the immediacy of emotional connectedness, the awareness of your partner's "inner world," and the importance of selfless action.
From those who have used the app, "94% [have] reported new relationship strengths."
Photo Credits: Lasting
The personal trainer for marriage continuously learns about the user's relationship and by referencing "scientific research and longitudinal marriage studies," it recommends a fully personalized counseling program to suit the couple's needs and facilitate a healthier line of conversation and openness. The mobile application -- available for both iOS and Android, is based on three principles -- the immediacy of emotional connectedness, the awareness of your partner's "inner world," and the importance of selfless action.
From those who have used the app, "94% [have] reported new relationship strengths."
Photo Credits: Lasting
Trend Themes
1. Personalized Marriage Counseling - The rise of personalized marriage counseling apps like Lasting presents an opportunity for disruptive innovation in the field of relationship therapy.
2. Digital Counseling Tools - The popularity of digital counseling tools indicates a need for disruptive innovations that leverage technology to provide accessible and convenient marriage counseling services.
3. Data-driven Relationship Analysis - The utilization of scientific research and data-driven insights in relationship counseling apps like Lasting highlights the potential for disruptive innovation in using data to enhance marital therapy.
Industry Implications
1. Mobile App Development - The growth of marriage counseling apps like Lasting creates opportunities for disruptive innovation within the mobile app development industry.
2. Online Therapy Services - The increasing use of digital tools for marriage counseling presents an opportunity for disruptive innovation in the online therapy services industry.
3. Relationship Counseling - The rise of personalized and data-driven approaches to marriage counseling calls for disruptive innovation within the relationship counseling industry.
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