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Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
88,219 Total Clicks
May 16 - Jun 17
This Month and Average
Human rituals are extended to cater to the needs of canine companions
Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
167,857 Total Clicks
Dec 16 - Jun 17
This Month and Warm
LifestyleHealthLifePets
Brands demonstrate understanding of the complex emotions around fatherhood
Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
48,560 Total Clicks
Aug 16 - Jun 17
This Month and Mild
MarketingLifestyleLifeCommercials
Female employees are celebrated through empowering incentives
Implications - As inclusive leadership becomes a priority in the workplace, female empowerment becomes one of the facets of inclusivity that employers are striving to improve. An important factor to employee happiness and ambition comes from self-confidence and support from your employer as well as colleagues. By providing resources for women that promote entrepreneurial spirit, leadership and overall confidence, employers are starting to pave the way for a more empowered female workforce that strives towards leadership positions. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
37,917 Total Clicks
Jul 16 - May 17
This Month and Mild
BusinessLifestyleLife
Digital touch-points increase productivity and boost morale
Implications - As increased touch-points with employees can prevent disquietude and lead to improved performance and motivation, busy employers look for streamlined tools that can help them gage the temperature of their team without taking up too much time. Through digital check-ins, bosses can keep tabs on how employees are feeling and performing, and are able to adjust accordingly, without employees feeling micromanaged. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
15,355 Total Clicks
Nov 16 - May 17
This Month and Untested
TechMobileLifestyleLife
Workplace transparency tools accommodate the social Millennial recruit
Implications - As the wave of Millennial employees changes the way offices are run, the demand for collaboration and open communication has skyrocketed. Group work and information sharing become imperative for social employees who prefer flexible working hours and place more emphasis on work-life balance. Accommodating these shifts in working preferences, employers adopt tools to foster collaborative conversations, knowledge sharing and open communication. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,704 Total Clicks
Dec 16 - May 17
This Month and Mild
TechMobileLifestyleLife
Healthy beverage pivots to promote zen peacefulness
Implications - Already dominated by performance-enhancing and energy-boosting products, the healthy beverage category is seeing a pivot in focus towards the counter movement of relaxation and mindfulness. Adapting to this new approach to health and wellness, beverage brands are experimenting with products that promote slowing down in order to take time for self-care and de-stressing. In today’s high-speed, high-stress economy, reserving time simply to relax and unwind becomes a true luxury that is top of mind for health-conscious consumers. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
46,362 Total Clicks
Sep 15 - May 17
This Quarter and Warm
LifestyleLifeDrinking
Trend Hunter Services
Halal and kosher cosmetic brands use organic ingredients to appease consumers
Implications - As far as ingredients go, established halal and kosher companies are holding themselves to a higher standard by producing products that are free-from cruelty, alcohol, and animal by-products. Often with an additional focus on a GMO-free formula, kosher and halal companies are also using eco-friendly packaging along with new business models influenced by the social enterprise movement. Creating a new omnicultural beauty movement in the process, this progression is ideal for those that have sensitive skin and religious preference. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
35,250 Total Clicks
Jul 16 - May 17
This Quarter and Average
Millennials rely on humor-driven tech in their transition to adulthood
Implications - Reframing day-to-day challenges to seem less intimidating, satirical comedy is being incorporated into helpful apps and assistive robotics, making the transition into adulthood more manageable for the Millennial demographic. Already heavily reliant on technology, Millennials entering this responsibility-laden stage of their lives are practically forming relationships with their trusted tech companions, looking for devices that not only help them in their day-to-day, but also alleviate some of their stress and anxiety through humor and personality. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
24,025 Total Clicks
Jan 16 - May 17
This Quarter and Average
Consumers are embracing new by-products from established eco-conscious brands
Implications - From alternative vegan leather to gourmet edible sportswear and biodegradable packaging; companies are reaffirming eco-conscious mandates by reinventing their compost into feel-good products. As Generation Y and Z consumers continue to push conscious capitalism as a norm, smart brands are going one step beyond by incorporating waste reduction strategies into product development. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
80,021 Total Clicks
Mar 16 - May 17
This Quarter and Warm