Newly Added
Category List
Full Index


Consumers self-administer formerly spa-specific skincare treatments
Implications - There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. This speaks not only consumers' willingness to spend on products like this, but their openness to learning new skills in all sorts of categories as well. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
46,393 Total Clicks
Jan 17 - Sep 18
This Month and Warm
FashionLifestyleHealthLifeCosmetics
Wellness products put a focus on aesthetics for social media impact
Implications - Having become a key player in the luxury space, health and wellness as a category is undergoing a rapid transformation, much of which is related to the ways products and services in the space are branded and marketed. Feeding into this shift are meticulously designed wellness products designed to be shared via social media. This benefits not only the consumer by providing them with social currency, but benefits the businesses involved by way of exposure. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
48,436 Total Clicks
May 16 - Sep 18
This Month and Average
LifestyleHealthLife
Brands leverage the deep bond between parent and child within co-play experiences
Implications - Finding common ground as squeeze generations, some members of Gen Z and Gen X have a tendency to form stronger, friend-like bonds in their parent-child relationships. This special connection has caught the attention of a select group of brands that are now leveraging this to offer co-play experiences that even further solidify this bond. By facilitating connections in this way, brands are able to develop and strengthen brand loyalty for parents and children alike. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
43,112 Total Clicks
Jun 18 - Sep 18
This Month and Warm
LifestyleLifeYouthLife-Stages
Connection is secured through micro-moment companionship services
Implications - In today's fast-paced and often lonely world, on-demand companionship products that extend beyond a simple transactional relationship work to fill in the gaps of our social experience (for example, helping seniors with their shopping rather than simply driving them to and from the store). While commoditized connection might not necessarily be a new idea, it's the extension of these services to fill everyday micro-moments that delivers the deeper, more authentic link to the world around them that humans so urgently crave. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,884 Total Clicks
Mar 17 - Aug 18
This Month and Average
BusinessLifestyleLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Wearable devices incorporate safety features for consumer comfort
Implications - The integration of safety-oriented and tracking features into wearable items offer comfort to consumers when it comes to their safety outside the home. Whether for children or for adults, products that offer safety features provide a sense of security to help in cases of emergency or injury. Such features highlight how technology is being utilized to better the daily lives of consumers. [More]
SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
47,095 Total Clicks
Jan 18 - Aug 18
This Month and Hot
TechLifestyleGadgetsHealthLife
Truffle-infused condiments add an element of luxury to the everyday
Implications - The advent of foodie culture has shifted dining habits to be a reflection of status for many social media obsessed Millennials, which for some has resulted in an appetite for fine foods on a shoestring budget. In an effort to satiate these luxury consumption habits, sauce and condiment makers have begun infusing their products with truffle flavoring. Doing so allows consumers to engage in a moment of everyday escapism without compromising on affordability and without resigning flavor preferences. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
26,584 Total Clicks
Oct 17 - Aug 18
This Month and Mild
LifestyleFoodLife
Large format boxed beverage packaging extend outside of water and wine
Implications - Where once, boxed wines were sometimes perceived as a low-brow alternative to bottled offerings, shareable boxed drinks hold a certain appeal for today's consumer. From beer and spirits to iced coffee, these packaging solutions work as convenient and environmentally conscious ways for Millennial's who prefer to socialize at home to serve a crowd. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,051 Total Clicks
Feb 18 - Aug 18
This Quarter and Warm
Trend Hunter Services
Products and services make mindfulness a focus of the flying experience
Implications - Moving beyond fitness and wellness retreats, the shift toward mindfulness is making its way into the process of getting from place to place as well. Taking off thanks to both the increased interest in mindfulness as a practice as well as the portability of products that help facilitate it, this shift is reflective of more integration of mindfulness and meditation into consumers' day-to-day lives. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
64,367 Total Clicks
Nov 16 - Aug 18
This Quarter and Average
WorldLifestyleTravelHealthLife
"Dry" nights out increase in availability due to Millennial demand
Implications - Where once, an alcohol-free night-out might have seemed unappealing to some, the promotion of sobriety in a social setting today acts as a key value proposition for many party purveyors. By providing party-goers with a safe, fun and stigma-free space to let loose, brands are able to capitalize on a growing market. While motivations to abstain from drinking varies, two of the key drivers here include the heightened financial and health contentiousness of Millennial consumers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
20,241 Total Clicks
Jun 18 - Jul 18
This Quarter and Mild
Modern luggage designs accommodate the constantly connected consumer
Implications - Disrupted by smart, direct-to-consumer startups, the luggage industry is undergoing a revolution in terms of keeping up with consumer desires. One specific shift that's been particularly beloved is the integration of features that support consumers' constant connectivity, be it by way of an integrated portable phone charger or specific designs to accommodate tech products. Aside from changing the way consumers travel, this shift speaks to the way in which a disruptive feature can accelerate and enliven a long-established industry. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
71,847 Total Clicks
Sep 17 - Jun 18
This Year and Hot
FashionLifestyleLife