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Flavors associated with drinking are incorporated into alcohol-free snacks
Implications - Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
27,204 Total Clicks
Oct 16 - Aug 17
This Month and Untested
LifestyleFoodLifeDrinking
Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,938 Total Clicks
Jan 16 - Jul 17
This Month and Average
LifestyleFoodHealthLife
Consumers form meaningful connections around local cannabis culture
Implications - Given the nature of consumers in congregating around local brands, many cannabis-focused businesses are becoming community centers as customers naturally form around emerging institutions. This shift speaks to the desire for experiences that lend themselves to the cultivation of offline connections in order to offset the effects of the majority of individuals spending so much time online, as well as specifically highlighting the implications of something like cannabis legislation in disrupting behavioral norms. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
27,723 Total Clicks
Jan 17 - Jul 17
This Month and Average
LifestyleHealthLifeSocial Media
Children are empowered to be co-creators of their own experiences
Implications - With their penchant for self-taught skills and digital prowess, kids are savvier than ever, empowering them to take center stage at their own festivals and events where they can gain new knowledge and show off their creativity. Modern parents increasingly want their children to have an entrepreneurial mindset from a young age, resulting in a huge shift from play-focused family activities towards educational and empowering activities that encourage personal growth. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
20,859 Total Clicks
Aug 16 - Jul 17
This Quarter and Untested
The 6 Patterns of Opportunity & Top 18 Megatrends
Consumers are battling productivity guilt through fitness-oriented vacations
Implications - Increasingly concerned about their overall health and wellness, consumers no longer look solely for relaxation and indulgence when planning their vacations, rather, they’re looking for ways to integrate productivity and self-improvement. Fitness-focused retreats are the ideal solution for the consumer looking to dip their toe into the aspirational healthy lifestyle and feel great about a vacation getaway with friends. This shift is indicative of the way health and wellness is increasingly being seen as a status symbol. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
57,185 Total Clicks
Feb 16 - Jul 17
This Quarter and Warm
WorldLifestyleTravelHealthLife
The hospitality industry offers hyper-convenience for fitness-driven consumers
Implications - Hotels are differentiating themselves by taking fitness out of the restrictions of the gym and placing into the hands and bedrooms of their guests. While total digital integration may be the future of hospitality, the industry is currently focusing on creating convenience around consumer-driven lifestyle trends, particularly health and wellness. Gone are the days where travelers are happy to put their lives on hold while on vacation, instead, they’re seeking ways to carry their lifestyle with them while they go away, including their workout routines. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
41,061 Total Clicks
Jun 15 - Jul 17
This Quarter and Average
WorldLifestyleTravelHealthLife
Brands celebrate individuality by embracing multifaceted identities
Implications - Consumers are more empowered than ever to speak out about their differences and in turn, they have greater expectations of the brands they follow to echo this messaging and celebrate what makes them unique individuals. The focus has shifted from the empowerment of one particular group, to the empowerment of unique individuals. This concept proposes systemic changes toward a bias-free society that accepts all, and speaks to "equality" in its truest form. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
52,215 Total Clicks
Feb 16 - Jul 17
This Quarter and Mild
BusinessLifestyleLife
Trend Hunter Services
Dads prioritize self-care as a form of stress relief
Implications - Entering parenthood can be a stressful time and while mothers tend to have an array of pampering products targeted towards them, we’re also seeing fathers prioritizing relaxation and me-time through kits and products that help them unwind. With self-care becoming integral to the daily routines of the Millennial demographic, we’re seeing this trend increase its reach, permeating specific target market such as the modern dad. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
89,688 Total Clicks
May 16 - Jun 17
This Quarter and Average
Human rituals are extended to cater to the needs of canine companions
Implications - A reminder of the ever-expanding nature of the pet accessories market, consumers seek to up the investment in the lifestyle of one's canine companions. This progressions speaks to the freedom with which contemporary consumers have to create their own realities, and additionally highlights the new expanded budgets many consumers are carving out for non-essential dog perks. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
175,580 Total Clicks
Dec 16 - Jun 17
This Quarter and Warm
LifestyleHealthLifePets
Brands demonstrate understanding of the complex emotions around fatherhood
Implications - Taking a more genuine stance on marketing to men, brands are winning back the trust and loyalty of male viewers by acknowledging their humanity, rather than enforcing the overplayed macho stereotype. Particularly when taking into account new fathers and all of the complexities this new stage in life entails, male-targeted marketing is starting to take on a much more personable approach, demonstrating empathy and understanding that resonates with the modern male demographic. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
50,005 Total Clicks
Aug 16 - Jun 17
This Quarter and Untested
MarketingLifestyleLifeCommercials