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Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
33,661 Total Clicks
Jun 17 - Dec 17
This Quarter and Average
LifestyleLifeSocial Media
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
81,367 Total Clicks
Apr 17 - Dec 17
This Quarter and Hot
LifestyleLifeLife-StagesWeddings
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
41,846 Total Clicks
May 17 - Nov 17
This Quarter and Warm
LifestyleFoodLifeDrinking
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
116,855 Total Clicks
Oct 15 - Oct 17
This Year and Average
LifestyleLifeLife-StagesBabies
The 6 Patterns of Opportunity & Top 18 Megatrends
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
77,776 Total Clicks
Jul 16 - Oct 17
This Year and Warm
LifestyleLifeLife-StagesBabies
Millennial parents find like-minded individuals to trade tips and bond with
Implications - Though Mid-Millennials have reached the age of early parenthood, their key characteristics -- seeking fun and new experiences above all, the need to connect with others -- remain intact. Integrating social experiences into parenting satisfies both these needs. This signifies the need to prepare for Millennial's evolution -- as opposed to a full transformation -- as they age. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
30,180 Total Clicks
Jun 15 - Oct 17
This Year and Mild
LifestyleLife
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,564 Total Clicks
Nov 16 - Sep 17
This Year and Average
TechLifestyleGadgetsLife
Trend Hunter Services
Brands deliver subtle uplifting messages to buoy consumers' self-confidence
Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
46,402 Total Clicks
Jun 17 - Sep 17
This Year and Average
LifestyleHealthLife
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
37,202 Total Clicks
May 17 - Sep 17
This Year and Average
LifestyleLifeSocial Media
Gen X inspires Millennials to seek betterment products that combat hangovers
Implications - Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness. [More]
SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,857 Total Clicks
Dec 15 - Aug 17
This Year and Mild
LifestyleFoodLifeDrinking