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Life Consumer Insights

Wearable Assistant
AI companies are creating compact hardware designed to be worn daily
Trend - Brands are creating compact wearables powered by advanced artificial intelligence (AI) models. As wearables, these are non-intrusive devices that provide access to on-demand AI. These AI features can be used conversationally with hands-free commands to provide seamless access to information.

Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.
Workshop Question - How could your brand enhance its products or services to be less intrusive to consumers' lives?
9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hearing Wearable
Eyewear with integrated hearing aids are used as a non-intrusive hearing solution
Trend - Healthtech brands are creating specialized eyewear with built-in hearing aids. Utilizing technologies like bone conduction, transcription, or audio amplification, these glasses aim to provide a non-intrusive solution to hearing impairment—meaning they can be worn daily with minimal discomfort.

Insight - As individuals age, many develop issues related to sight or hearing impairments. These consumers turn to wearable solutions, such as corrective lenses or in-ear hearing aids, to improve their quality of life. However, of these consumers acknowledge that these solutions are uncomfortable, and are just worn as necessities. Brands are now looking to use modern technologies, such as artificial intelligence, to improve the quality of these solutions, both in terms of comfort and assistive ability.
Workshop Question - How could your brand improve upon long-standing products or services by looking to artificial intelligence, or other newer technologies?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Sleep
Brands are releasing mattresses with AI features to improve sleep quality
Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users' metrics and find optimal temperatures and alignments to foster healthy sleep. This is intended to improve sleep quality and consistency.

Insight - Products across nearly every industry are being altered with artificial intelligence to improve various features. Homeowners and renters look to AI to streamline aspects of their day, from meal prep to light and music control, and even sleep quality. These consumers are willing to pay more for products with AI over traditional smart products due to the value of automation. In recognition of the desire for AI products, brands are looking to improve previous smart products by using automated AI.
Workshop Question - How could your company use artificial intelligence to add further value to its products or services?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Workout Pasta
Heavier post-workout meals satisfy cravings with functional ingredients
Trend - Brands are releasing ready-to-eat pastas and bowls that are high in protein and low in carbohydrates. These are heavy meals that are typically craved after a workout. The addition of functional ingredients results in meals that taste like cheat meals, but are proven beneficial for workout recovery.

Insight - Fitness-aware consumers often pay attention to their intakes, whether it be through calorie counting or a general preference for healthier meals. However, these consumers still have cravings, and still desire variances in meals, rather than sticking to the same few dishes repeatedly. Brands are recognizing the need for a variety of satisfying meals for these target consumers, and are responding with heavier meals packed with functional ingredients.
Workshop Question - How could your brand ensure it offers products or services that address the more niche needs of its consumer base?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Luxury Vice
Brands are recategorizing traditional 'vice' products as luxury status symbols
Trend - In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products, such as cigarettes or cannabis, positioned as luxury status symbols. These products enable wealthier consumers to display status while engaging with vices.

Insight - Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers.
Workshop Question - How could your brand capitalize on the shifting values of high-income consumers in the modern era?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home Peel
Medical-grade chemical peels are being adapted to treatments safe for home use
Trend - Skincare brands are creating over-the-counter chemical peels for private home treatment. These are rinse-free, prescriptionless treatments that focus on convenience and accessibility. Body peels have been shown to be more effective at reducing blemishes and acne than traditional serums.

Insight - One of the impacts of the prevalence of social media in modern lifestyles is the desire for consumers to maximize their appearance, from fashion to skin health. These beauty-conscious consumers prioritize convenience when seeking out cosmetics and skincare treatments, leading to a clear preference for OTC solutions over prescription-based alternatives. Skincare brands that offer at-home products with results equal-to medical-grade solutions can effectively draw the attention of these consumers.
Workshop Question - How could your brand adapt its products or services with convenience and accessibility in mind?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Carbon-Negative Beverage
Drink brands are launching carbon-negative product lines
Trend - Beverage companies are introducing carbon-negative products that go beyond carbon offsetting or carbon neutrality. These beverages use sustainable packaging and renewable energies in production to drastically reduce the carbon footprint and positively impact the environment.

Insight - With each year that passes, businesses face more pressure to become more sustainable—both from governments and NGOs. These businesses desire a way to remain competitive as environmental pressures arise, leading to a need to shift away from environmentally damaging practices. Businesses that implement these changes are able to demonstrate their values to like-minded consumers, and can effectively differentiate themselves from competitors.
Workshop Question - How could your brand better appeal to eco-conscious consumers by reducing or offsetting carbon emissions in its operations?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Anonymous Support
Online mental health platforms enable anonymous peer-to-peer support structures
Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.

Insight - Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.
Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
ADHD Support
Virtual Platforms are Offering Convenient Access to ADHD Treatment and Support
Trend - Brands are launching virtual platforms designed to help workers with ADHD focus while working remotely. These platforms remove distractions, reward focused work, and use neuroscientist-backed methods to increase focus, all while being affordable and working around workers' busy schedules.

Insight - In the era of remote and hybrid work environments, works are tasked with more distractions than ever that prevent them from completing work effectively. These consumers often have constricted schedules, leading them to gravitate towards easily-accessible products and services that help improve the efficiency of their work environments. Brands are responding to these desires with low-cost, readily-available virtual services for workers with ADHD.
Workshop Question - How could your brand launch new products or services designed with remote work environments in mind?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid eBike
eBikes that blend cargo capacity with foldability are launched for urban consumers
Trend - Electric bike brands are launching foldable cargo bikes to blend portability with function. These bikes have high payload capacities but are not overly cumbersome. These bikes are designed as vehicle replacements for urban commuters due to the versatility of the hybrid design.

Insight - Younger consumers in cities and urban environments often find that vehicle ownership comes with an array of stressors stemming from maintenance fees, parking costs, and traffic, amongst others. The micro-mobility industry aims to address these concerns, offering scooters and bikes with features designed to avoid the root cause of the aforementioned stressors. Consumers are gravitating toward products that are designed with city environments and these stressors in mind.
Workshop Question - How could your business look to adjacent industries to diversify its products or services?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends