Newly Added
Category List
Full Index


Modern luggage designs accommodate the constantly connected consumer
Implications - Disrupted by smart, direct-to-consumer startups, the luggage industry is undergoing a revolution in terms of keeping up with consumer desires. One specific shift that's been particularly beloved is the integration of features that support consumers' constant connectivity, be it by way of an integrated portable phone charger or specific designs to accommodate tech products. Aside from changing the way consumers travel, this shift speaks to the way in which a disruptive feature can accelerate and enliven a long-established industry. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
66,886 Total Clicks
Sep 17 - Jun 18
This Quarter and Hot
FashionLifestyleLife
Laundromats are reinvented as appealing, multi-functional spaces
Implications - Taking cues from the retail industry, laundromats are being redesigned and re-positioned with hybridization in mind. Merging the concept of laundromats with retail spaces, cafes and beyond, savvy business owners are re-imagining the laundromat as a place where its customers actually want to spend time. This reinvention speaks to the way in which consumers are focused on maximizing their time whether through experiences that enhance their enjoyment or serve to solve a problem. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
67,909 Total Clicks
Mar 16 - May 18
This Quarter and Warm
BusinessLifestyleLifeRetail
Moving beyond formula updates, deodorant products see a shift in format as well
Implications - With consumers' concerns around safety prompting an interest in alternative formulas when it comes to deodorant products, this spirit of reinvention has seen this category revamped with new product designs and formats as well. This shift speaks to the modern consumers' openness to smarter, more convenient and sometimes more playful updates to "staple" products. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
20,586 Total Clicks
Nov 17 - Apr 18
This Quarter and Warm
LifestyleHealthLife
Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
27,587 Total Clicks
Nov 16 - Apr 18
This Year and Average
LifestyleLifeRomance
The 6 Patterns of Opportunity & Top 18 Megatrends
Dental products get a design-friendly makeover to appease discerning consumers
Implications - Appealing to many consumers' desire to have everything in their lives be social media-friendly and aesthetically appealing, dental products like floss and toothbrushes are being disrupted by scrappy, design-focused brands emerging in the space. Reflecting the extent to which consumers want to see their taste reflected in nearly every product they use, this shift is significant in highlighting the importance of modern design, even when it comes to mundane objects. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
42,189 Total Clicks
Jan 17 - Mar 18
This Year and Average
Art & DesignDesignLifestyleLife
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 4.3
Popularity
Activity
Freshness
Megatrends
Patterns
21,142 Total Clicks
Oct 16 - Mar 18
This Year and Mild
Everyday home products are given a design-conscious makeover
Implications - Consumers today, especially Millennials and Gen Z, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home products. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
45,228 Total Clicks
Feb 18 - Feb 18
This Year and Hot
Trend Hunter Services
Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
16,327 Total Clicks
Oct 17 - Feb 18
This Year and Average
TechMobileLifestyleLife
Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers. [More]
SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
42,535 Total Clicks
Jun 17 - Dec 17
This Year and Average
LifestyleLifeSocial Media
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
94,969 Total Clicks
Apr 17 - Dec 17
This Year and Hot
LifestyleLifeLife-StagesWeddings