Newly Added
Category List
Full Index


Brands cater to single consumers in celebratory, lighthearted ways
Implications - As consumers push off marriage to a later age and the stigma of being single diminishes, brands are catering to single consumers explicitly with the same level of enthusiasm and acceptance often built into couple-focused offerings. The idea of having one's life reflected in the products and services they interact with is important to consumers, especially Gen Z and Millennial consumers, and this shift toward celebrating independence speaks to that expectation. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
26,495 Total Clicks
Nov 16 - Apr 18
This Month and Average
LifestyleLifeRomance
Dental products get a design-friendly makeover to appease discerning consumers
Implications - Appealing to many consumers' desire to have everything in their lives be social media-friendly and aesthetically appealing, dental products like floss and toothbrushes are being disrupted by scrappy, design-focused brands emerging in the space. Reflecting the extent to which consumers want to see their taste reflected in nearly every product they use, this shift is significant in highlighting the importance of modern design, even when it comes to mundane objects. [More]
SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
37,600 Total Clicks
Jan 17 - Mar 18
This Month and Average
Art & DesignDesignLifestyleLife
Goat's milk infant formulas serve as an alternative to cow's milk
Implications - For infants with allergies to cow's milk, the recent prevalence of infant formulas featuring goat's milk signals an increased appetite for hypoallergenic alternatives. Goat's milk formula serves as a nutritious alternative for parents prioritizing health and wellness for their infants, and underlines the evolution of large brands as they increasingly accommodate niche consumer needs and interests. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
19,298 Total Clicks
Oct 16 - Mar 18
This Month and Mild
Everyday home products are given a design-conscious makeover
Implications - Consumers today, especially Millennials and Gen Z, are more aware of how important it is to have a strong personal brand, which includes the products that they purchase. Though apparel and accessories have long been ways for consumers to express their personalities and taste, consumers are now seeking out design-conscious products for even the most mundane aspects of their lives, like home products. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,868 Total Clicks
Feb 18 - Feb 18
This Quarter and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Dating apps expand their reach into other aspects of consumers' lives
Implications - With the popularity of dating apps at a peak, these platforms are expanding their reach by offering services other than those strictly related to dating. Tapping into consumers' ever-increasing openness to meeting new people online for recreational purposes, big players in the space are rolling out features to help consumers make friends, network professionally, and more. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
14,539 Total Clicks
Oct 17 - Feb 18
This Quarter and Average
TechMobileLifestyleLife
Traditional wedding features get social media-friendly updates
Implications - Wedding pictures have migrated from dusty photo albums to social media platforms, which has in turn led to changes in the presentation of wedding accouterments. Moving beyond the flowery aesthetic of traditional weddings, consumers are looking for fanciful takes on things like wedding cakes to make them more appealing on social media. In a connected world, brands need to find shareable ways to present their products for aesthetically motivated consumers. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
39,603 Total Clicks
Jun 17 - Dec 17
This Year and Average
LifestyleLifeSocial Media
Consumers seek out fantasy experiences as forms of escapist stress-relief
Implications - Seeking to alleviate stress via escapism, women are choosing to incorporate the characters of their youth into their milestone celebrations as well as into their daily routines – infusing their adult lives with the luxury of being a princess. The result is an escapist fantasy for consumers who are motivated by nostalgia in their purchase decisions. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
90,342 Total Clicks
Apr 17 - Dec 17
This Year and Hot
LifestyleLifeLife-StagesWeddings
Trend Hunter Services
Snacks and beverages integrate elements of adjacent hobbies
Implications - Snacks and beverages designed and curated to appeal to consumers' hobbies and psychographic preferences introduce a hyper-targeted approach to the industry. This satisfies the need for products that suit an individual's personal brand. As well, consumers are overcome with choice in the digital age, and are seeking more targeted curation as a result. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
50,437 Total Clicks
May 17 - Nov 17
This Year and Warm
LifestyleFoodLifeDrinking
Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
123,319 Total Clicks
Oct 15 - Oct 17
This Year and Average
LifestyleLifeLife-StagesBabies
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
81,775 Total Clicks
Jul 16 - Oct 17
This Year and Warm
LifestyleLifeLife-StagesBabies