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Life Consumer Insights

Compact Camping
Camping brands are releasing lightweight, easily-compacted tents for convenience
Trend - Brands in the camping product space are releasing tents designed to be ultra-lightweight and portable, without compromising on stability or safety. These tents can be easily compacted and worn as a backpack for hiking, and quickly set-up for overnight camping when needed.

Insight - One of the largest considerations for campers is payload weight. Campers often bring technology, such as foldable grills or water purifiers that enables them to cut down on the weight of their supplies. The more serious the camper, and the longer the camping trip, the more important cutting down on weight is. In order to appeal to the more invested camping consumers, brands are releasing ultra-lightweight tents designed to be tightly compacted.
Workshop Question - How can we innovate our current products to enhance portability and convenience for our customers?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Health-Conscious Hydration
Sports drink brands are creating alternative mixes with fewer sugars
Trend - Beverage brands that specialize in electrolyte-based hydration drinks are now creating more health-conscious options for consumers with diabetes and other conditions with strict dietary restrictions. These drinks are available in pre-packaged and mixable formats for convenience and accessibility.

Insight - Many consumers with diabetes begin to adopt more active lifestyles in order to control and counteract the condition as much as possible. However, increasing activity levels requires adjusting one's diet alongside it to yield optimal results. Particularly when being physically active, it is important to maintain proper hydration levels through beverages with electrolyte formulas. In order to appeal to these consumers, brands are creating electrolyte drinks with fewer sugars.
Workshop Question - How can our brand create health-conscious options to better cater to consumers with certain dietary restrictions?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retro Wireless
Audio hardware brands are releasing contemporary solutions for retro physical media
Trend - Hardware brands in the audio industry are releasing convenient, modern devices designed to reinvigorate retro forms of media. These devices add modern features to CD players, cassette tape players, or record players, removing much of the hassle from listening to these forms of media.

Insight - While many consumers in the modern era turn to subscription-based streaming services for all of their music needs, audiophiles and collectors still amass large collections of physical media. These consumers gravitate toward physical media whether for novelty or quality. However, many do not use their collections due to the hassle associated with outdated media players, such as requiring direct power and wired speakers. Brands are releasing convenient devices to target these consumers.
Workshop Question - How could your brand use its expertise to launch products or services that appeal to consumers' nostalgia?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hybrid Repellent
Brands are crafting multifunctional mosquito repellents for casual outdoor use
Trend - Outdoor gadget brands are integrating mosquito-repelling features into less traditional devices. These multifunctional devices, such as lights, speakers, or air purifiers, repel unwanted insects from camping areas, ensuring consumers can enjoy their outdoor activities uninhibited.

Insight - Consumers who spend a lot of time outside, such as those who frequently enjoy camping, barbecues, or even simply spending time on their patio, know the struggles associated with unwanted insects, such as mosquitos or bees. However, many of these consumers are not willing to invest in a device specifically to repel the insects, as this may not fit in their budgets. In response to this, brands are integrating mosquito-repelling technologies into outdoor gadgets that would be purchased regardless.
Workshop Question - How could your brand expand the functionality of its products or services to cater to a wider base of consumers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mosquito-Repelling Outdoor String Lights
Mosquito-Repelling Outdoor String Lights
These Lights Boost Ambience While Curbing Insect Menace
Tiki Brand has launched a set of outdoor string lights that are not merely designed to add a delicately luminescent and ambient touch to your backyard gatherings, but is also designed to keep... MORE
Seven-in-One Camper Lanterns
Seven-in-One Camper Lanterns
The LOVORK Modular Camping Lantern Has a Multifunctional Form
The LOVORK modular camping lantern is a seven-in-one accessory for avid explorers and adventurers alike to incorporate into their gear setup as a way to keep an array of solutions on-hand at all... MORE
Handheld Wearable Mosquito Repellers
Handheld Wearable Mosquito Repellers
The EVO REPEL Mosquito Repeller Lantern is Rechargeable
The EVO REPEL mosquito repeller lantern is a three-in-one accessory perfect for avid campers, hikers and outdoor enthusiasts alike to add into their gear roster. The device boasts a 14,400mAh... MORE
play_circle_filled4-in-1 Mosquito Repellants
4-in-1 Mosquito Repellants
The MoziGuard is an Outdoor Mosquito Repeller with a 20Hr Battery
The MoziGuard 4-in-1 mosquito repeller is a versatile device designed to provide comprehensive protection against mosquitoes. It features dual-protection modes, offering a range of 10-30 feet, which... MORE
play_circle_filledMosquito-Repelling Miniature Diffusers
Mosquito-Repelling Miniature Diffusers
VIBIS Design Creates the New VesperGuard Diffuser
VIBIS designs the new VesperGuard, which is a miniature diffuser device that is able to create a protective bubble of 30 feet around campers to fend off mosquitos. It flips on with a switch and is a... MORE
Bed Rotting
Gen Z and younger Millennial consumers engage in "bed rotting" as a form of self-care
Trend - "Bed rotting," a new trend sweeping TikTok, involves staying in bed for extended periods to engage in passive activities like eating snacks, watching TV, and scrolling through devices. This trend is particularly popular among Generation Z, who are increasingly turning to this form of self-care to combat burnout.

Insight - Gen Z is leading the charge for mental well-being. This generation is acutely aware of the pressures and demands of modern life, leading them to seek out unconventional methods of relaxation that allow for complete mental and physical disengagement. By normalizing the idea of taking extended breaks to simply rest, Gen Z is challenging societal norms that equate busyness with success.
Workshop Question - How can our brand create value by addressing the Gen Z desire for unconventional self-care and mental well-being practices?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Soy Treatment
Cosmetic brands are creating leave-in hair treatments with soy proteins
Trend - Personal care brands are creating leave-in hair treatments designed to detangle, protect, and vitalize hair. The key ingredient is soy protein which has been shown to produce more resilient and healthy hair, resulting in fewer split ends or breakages, particularly for consumers with longer, thicker hair.

Insight - The ever-growing popularity of the self-care and haircare industries has led to products becoming refined and mature, with consumers becoming intimately knowledgeable of commonly-used ingredients and their specific effects, whether in general or to their specific bodies. The sophistication of the industry leads consumers to opt for more organic ingredients with proven positive benefits. Brands are recognizing these desires and are turning to natural inclusions such as soy protein.
Workshop Question - How could your brand incorporate natural and organic ingredients to meet the growing consumer demand for sophisticated and effective self-care products?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mixology Lifestyle
Cocktails and mocktails become an area of self-education among consumers
Trend - There is a renewed interest in culinary arts in the TikTok era that also impacts the world of nightlife and drinking. A new era of cocktail fascination is emerging, with mixology treated as an area of interest among consumers. Mixology hobbyists are more interested in flavor combinations and sensorial experience than the simple act of drinking.

Insight - This repositioning of mixology speaks to members of Gen Z who consume less alcohol than their predecessors, but still enjoy the ritual of social drinking. It introduces a new avenue for consumers who lean more sober-curious. With more focus on the craft and alternative functions of cocktails or mocktails, this group can focus on exploring flavor and texture. To these consumers, this pursuit is more about self-expression and immersion into a new topic of interest than sheer consumption.
Workshop Question - How can we tap into the growing trend of self-education in mixology to enhance consumer engagement and brand loyalty?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Assistant
AI companies are creating compact hardware designed to be worn daily
Trend - Brands are creating compact wearables powered by advanced artificial intelligence (AI) models. As wearables, these are non-intrusive devices that provide access to on-demand AI. These AI features can be used conversationally with hands-free commands to provide seamless access to information.

Insight - Most individuals in the western world, regardless of age, find themselves using their smartphone tens or hundreds of times per day, with most simply looking up information or responding to messages. Companies are aiming to use AI to reduce smartphone use to help consumers return to active living, rather than staring at screens. As a result, these companies are creating AI-powered wearables, such as pins or necklaces, that provide on-demand hands-free access to AI and smartphone features.
Workshop Question - How could your brand enhance its products or services to be less intrusive to consumers' lives?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Hearing Wearable
Eyewear with integrated hearing aids are used as a non-intrusive hearing solution
Trend - Healthtech brands are creating specialized eyewear with built-in hearing aids. Utilizing technologies like bone conduction, transcription, or audio amplification, these glasses aim to provide a non-intrusive solution to hearing impairment—meaning they can be worn daily with minimal discomfort.

Insight - As individuals age, many develop issues related to sight or hearing impairments. These consumers turn to wearable solutions, such as corrective lenses or in-ear hearing aids, to improve their quality of life. However, of these consumers acknowledge that these solutions are uncomfortable, and are just worn as necessities. Brands are now looking to use modern technologies, such as artificial intelligence, to improve the quality of these solutions, both in terms of comfort and assistive ability.
Workshop Question - How could your brand improve upon long-standing products or services by looking to artificial intelligence, or other newer technologies?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
AI Sleep
Brands are releasing mattresses with AI features to improve sleep quality
Trend - Mattresses are being improved with network-connected AI features to automatically adjust conditions according to the user. These mattresses monitor the users' metrics and find optimal temperatures and alignments to foster healthy sleep. This is intended to improve sleep quality and consistency.

Insight - Products across nearly every industry are being altered with artificial intelligence to improve various features. Homeowners and renters look to AI to streamline aspects of their day, from meal prep to light and music control, and even sleep quality. These consumers are willing to pay more for products with AI over traditional smart products due to the value of automation. In recognition of the desire for AI products, brands are looking to improve previous smart products by using automated AI.
Workshop Question - How could your company use artificial intelligence to add further value to its products or services?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends