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Empowered Boomers turn to tech-powered fitness tools to stay in shape
Implications - An increasing number of fitness-related apps and devices are being used to encourage seniors to lead healthier lifestyles. These tools offer the dual functionality of allowing seniors to more seamlessly monitor their wellness paths, while staying abreast of emerging technologies. This confirms the appetite that many Boomers have to experiment and engage with technology more generally and speaks to the way technology facilitates more diverse expressions of wellness for this demographic.

Homework Question - How might your brand use technology to better connect with Boomers? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
38,944 Total Clicks
Mar 17 - Jan 19
This Week and Mild
Mindfulness is imparted onto children through new programs and products
Implications - As more adults seek out tools to support their mindfulness and meditation practices, the development of child-targeted versions of these offerings are gaining popularity. The way in which mindfulness is positioned as a way for consumers to improve their sense of wellness and cope with a hectic world makes it an appealing skill for parents to pass onto their children.

Homework Question - Think of your target consumer and consider their biggest, most fundamental goals. How could you play a bigger role in making those goals a reality? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
44,526 Total Clicks
Feb 17 - Jan 19
This Month and Mild
LifestyleHealthLife
Cannabis brands embrace a more open definition of female weed consumption
Implications - In an effort to better connect women to cannabis, many brands within the mainstream weed industry tend to rely on the trope that women are most concerned with appropriate dosing and with finding an occasion that grants them permission to indulge. Diverting from this emerging norm are a number of offerings that reject the idea that women need to find justification for their decision to consume cannabis. These speak to a consumer appetite for empowering, stigma-free approaches to marketing within the cannabis industry.

Homework Question - Consider you brand's message. Is it one of empowerment or otherwise? [More]

SCORE 8.9
Popularity
Activity
Freshness
Megatrends
Patterns
28,164 Total Clicks
Feb 18 - Jan 19
This Month and Hot
MarketingLifestyleHealthLifeBranding
Liquor brands offer paleo-inspired spirits
Implications - For those following a Paleo diet, drinking in a social setting can be a challenging and limiting occasion. But today, more brands are diverting from the norm and are offering low-carb and dairy-free alternatives that are paleo-friendly. This is significant as it serves as a reflection of the investment opportunity that specific diets hold today over general free-from claims.

Homework Question - What consumer need does your product/service satisfy? How might you narrow this down further to differentiate your offering? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
24,198 Total Clicks
Mar 18 - Jan 19
This Month and Mild
The 6 Patterns of Opportunity & Top 18 Megatrends
Skincare products differentiate through situation-specific positioning
Implications - Helping brands cut through the noise in a highly competitive industry, skincare companies are launching products specifically targeted toward specific events or situations. Aside from creating a strong differentiation from competitors, this approach is also effective in that it ties products very clearly to specific -- and sometimes aspirational --lifestyles.

Homework Question - What's a specific event or ritual you could more closely brand your product or offering around? What would that look like? [More]

SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
21,140 Total Clicks
Mar 18 - Jan 19
This Month and Mild
FashionLifestyleLifeCosmetics
Banking processes are made more secure through emerging biometric systems
Implications - Addressing consumer concerns around security and a need for convenience, financial institutions are rolling out and experimenting with emerging biometric security measures. Though somewhat unconventional, this more advanced approach to protection speaks to the way in which biometric technology will likely play a growing role in the future of security.

Homework Question - What is your customers' biggest concern when it comes to your brand? Brainstorm a concept solution that would perfectly solve that issue. [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
26,397 Total Clicks
Nov 17 - Dec 18
This Quarter and Mild
TechLifestyleLifeCredit Crunch
Cannabis serves as a social lubricant for some in-home events
Implications - An increasing number of brands are responding to consumer curiosity and the desire to experiment with cannabis by producing products and services that facilitate its use at in-home social events. For many consumers, cannabis serves as an easy and natural substitution for alcohol during dinner parties and other in-home social gatherings. These offerings display the propensity consumers have for engaging with products that make for an easier transition into social cannabis consumption.

Homework Question - How is your industry adapting to the space consumers are making for the emerging cannabis industry? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
39,300 Total Clicks
Aug 18 - Dec 18
This Quarter and Average
LifestyleHealthLifeDrinking
Trend Hunter Services
The process of transferring money shifts to become radically simplified
Implications - Aligning with the culture of convenience consumers are so deeply immersed in today, financial institutions are creating and supporting features that create unprecedented levels of ease related to the transfer of money. Providing cross-app functionality and even voice control support to carry out such transactions, this shift toward simplicity speaks to the way in which the consumer desire for ease is increasing exponentially.

Homework Question - What step of your brand experience do consumers hate the most? How could you minimize or eliminate it? [More]

SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
15,738 Total Clicks
Apr 17 - Nov 18
This Quarter and Untested
TechMobileLifestyleLife
Financial products take aim at global consumers with multi-currency offerings
Implications - As consumer expectations of products in general are heightened, even the most traditional industries such as banking are debuting innovative offerings to appeal to specific consumer segments. One of the ways this is playing out is in the form of multi-currency bank accounts, allowing consumers to move between countries with ease. This is reflective of today's consumer base -- who more than ever before -- expects and values frictionless service from providers.

Homework Question - What steps are getting in the way of your customer having the easiest possible experience with your brand? [More]

SCORE 4.1
Popularity
Activity
Freshness
Megatrends
Patterns
5,951 Total Clicks
Nov 18 - Nov 18
This Quarter and Untested
Financial products are developed with the specific needs of freelancers in mind
Implications - Catering to an increasingly flexible and freelance-driven workforce, financial institutions and startups alike are creating payment and financial tracking products specifically designed for independent contractors. Addressing common, overlooked concerns like delays in payment and tracking money owed, this shift ensures that consumers have the specific tools they need in today's professional landscape.

Homework Question - What's a specific market segment your industry has overlooked? What would it look like if your brand were to create a product specifically for that group? [More]

SCORE 5.1
Popularity
Activity
Freshness
Megatrends
Patterns
8,847 Total Clicks
Sep 17 - Nov 18
This Quarter and Untested
BusinessLifestyleLifeCredit Crunch