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Life Consumer Insights

Latinx Lifestyle
Major brands acknowledge the complexities of Latinx life in the United States
Implications - As major brands look to position themselves as allies for Latinx (the gender-neutral pronoun for those of Latin American identification) consumers in the US, their ads aim to display a nuanced understanding of their complex and sometimes conflicting experiences had by this group. By leaning into micro-moments that are culturally specific to the Latinx experience in the US, these brands are able to make members of this group feel heard and win their love.
Workshop Question — How can your brand better connect with the Latinx consumer?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Enviro-Diaper
Sustainably-sourced and processed diaper pulp serves as an accessible eco-swap
Implications - Increasingly, diaper manufacturers are using sustainably-sourced and processed pulp in infant diapers. For eco-conscious parents who are unable or prefer not to use cloth diapers, a more sustainably-filled diaper satisfies their need for safe and environmentally friendly infant care solutions. Furthermore, this speaks to the incremental changes that many consumers are comfortable with making to be more environmentally-friendly in their consumption habits.
Workshop Question — Identify one change your brand could make in creating a more sustainable offering
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Yerba Expansion
North American consumers become familiarized with yerba mate in packaged beverages
Implications - Yerba mate has traditionally been consumed as a tea in South America, but today packaged beverage brands in North America are leaning into the herb as a healthful flavor option. This speaks to the desire North American consumers have to experiment with wellness solutions from around the world.
Workshop Question — What regional trends could your brand lean into for inspiration?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Office Zen
Products that allow consumers to manage their mental health at work gain favor
Implications - Beyond programs overseen and offered by employers, employees today are gaining mental health support from products and apps that are self-directed. Providing relief and awareness of various stresses in the workplace, this new slew of wellness offerings speak to a consumer openness to more specialized wellness products.
Workshop Question — What are some specific contexts your products or services could be tailored towards?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Safe Vape
Vaporizers integrate features that give the user more control over dosing
Implications - Despite the fact that vaporizer companies often position vaping as a safer alternative to smoking, some consumers remain wary of the long-term effects of vaping. In an effort to respond to their needs, a number of vape brands are integrating features that claim to make for a more controlled vaping experience. This serves as a reflection of the consumer perception that control can lead to a greater sense of safety.
Workshop Question — How dos the relationship between control and safety play into your product or brand experience?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Postpartum Wellness
Brands are curating products to support the health and relaxation of new moms
Implications - While women have had access to an abundance of prenatal products, there has been a recent rise in wellness products for specifically targeted to postnatal women. These offerings are intended to ease the transition into motherhood. Such products highlight how brands are curating their selection to better suit specific phases of their consumer’s life.
Workshop Question — Consider how your brand’s products or services could better suit the needs of a specific consumer segment.
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sanitized Travel
Cleaning products specifically designed for travel take hold
Implications - Born out of airplane and hotel rooms reputation for being unsanitary, interest in travel-specific sanitation products is on the rise. Providing consumers with a greater sense of security as well as -- in some cases -- a sense of aspiration, this specialty approach to cleaning products is connecting with consumers who travel.
Workshop Question — What's a concern that consumers have when it comes to your offering specifically? What could you create to alleviate that fear?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Naturalized Repellant
Outdoor insect repellents naturally scent outdoor living spaces
Implications - As more consumers continue to view their outdoor spaces as extensions of their home, the need for insect repellants targeted to the naturally-inclined consumer has grown. The pleasant, naturally-derived scents of these offerings allow consumers to create a more inviting atmosphere for their outdoor spaces without relying on potentially harmful chemicals.
Workshop Question — What is one way your brand would better tap into the growing market for natural products?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digitized Culture
Brands aim to connect with Hispanic youth digitally
Implications - Increasingly, brands are working to specifically target North American Hispanic youth online. From direct-to-consumer businesses to culturally-nostalgic social media games, these offerings speak to the desire Hispanic youth in North America have to both engage with and generate loyalty for brands through online platforms.
Workshop Question — On what platform does your target consumer engage the most? How can your brand use this platform to generate loyalty?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Holistic Convenience
Niche health food products are repackaged for consumers on-the-go
Implications - Indicative of the way in which health foods have become mainstream, brands in this space are releasing portable and single-serve options of health foods that are typically quite labor-intensive. This intersection of wellness and convenience speaks to the priorities of the health-conscious consumer today, and their expectations when it comes to keeping up with their goals on a daily basis.
Workshop Question — What would a hyper-convenient model of your service or offering look like?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends