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Pro-Millennial parents who are still in debt opt for value-focused parenting
Implications - Having gone through post-secondary education during the recession, Millennials have accumulated a fair amount of debt. This adds conflict to their transition into parenthood. As a response, services that are more economical in their approach to baby products are well received. In stark contrast to "budget-conscious" services, these focus on giving the Millennial more bang for their buck, enabling a happy balance between aesthetic-friendly services, and those that offer savings. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
109,019 Total Clicks
Oct 15 - Oct 17
This Month and Average
LifestyleLifeLife-StagesBabies
Millennial parents integrate personal brand into family with chic products
Implications - The Millennial consumer remains motivated by the same things as they age. One of their key motivators being personal brand and a sense of fun and adventure, Millennial parents will react positively to fad-focused parenting products. This demonstrates the Millennial's need to balance between the self and tangible responsibilities as they age. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
74,058 Total Clicks
Jul 16 - Oct 17
This Month and Warm
LifestyleLifeLife-StagesBabies
Millennial parents find like-minded individuals to trade tips and bond with
Implications - Though Mid-Millennials have reached the age of early parenthood, their key characteristics -- seeking fun and new experiences above all, the need to connect with others -- remain intact. Integrating social experiences into parenting satisfies both these needs. This signifies the need to prepare for Millennial's evolution -- as opposed to a full transformation -- as they age. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
29,050 Total Clicks
Jun 15 - Oct 17
This Month and Mild
LifestyleLife
Consumers are reminded to reach their goals through encouraging technology
Implications - Whether seeking to achieve their New Year’s resolutions or just become better humans, consumers are integrating supportive technology to help them stay on track through positive encouragement. With self-care and personal betterment on the rise as growing priorities among young consumers already inundated with high-stress lifestyles, self-help technology that reminds them to be mindful of their goals keeps them positive and productive while making every moment count. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
51,219 Total Clicks
Nov 16 - Sep 17
This Quarter and Average
TechLifestyleGadgetsLife
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands deliver subtle uplifting messages to buoy consumers' self-confidence
Implications - Self-confidence and self-care are increasingly important subjects for consumers, especially those within the Millennial and Gen Z demographics. In the past, brands have tackled the subject of self-confidence with grand campaigns, but brands that subtly insert confidence-inspiring messages into consumers' everyday experiences stand a greater chance of making a genuine connection with jaded, media-savvy young people. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,387 Total Clicks
Jun 17 - Sep 17
This Quarter and Average
LifestyleHealthLife
Consumers crave authentic conversations over shallow digital interactions
Implications - With the proliferation of online interactions made every day, apps that encourage honest and earnest conversation stand out to consumers who are accustomed to shallow and cursory digital discourse. By finding ways to elicit deeper, more revealing conversations with consumers, brands can position themselves as equals rather than distant entities. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
33,495 Total Clicks
May 17 - Sep 17
This Quarter and Average
LifestyleLifeSocial Media
Gen X inspires Millennials to seek betterment products that combat hangovers
Implications - Brands offer remedies for next-day-recovery due to side effects from alcohol consumption. Seeking a balance between habitual, social drinking and restoration, Millennials learn from Gen Xers to embrace treatments that mitigate ailments such as dehydration, without completely ridding liquor from their lives. This shift sees brands providing new products targeting aging Millennials who look for cues from older generations, as a way to maintain health and permissiveness. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
35,633 Total Clicks
Dec 15 - Aug 17
This Quarter and Mild
LifestyleFoodLifeDrinking
Trend Hunter Services
Human emotion becomes the forefront of technological interactivity
Implications - As consumers have increasingly come to expect hyper-personalized products and services, the tech industry is integrating mood-sensing as an integral part of product interface. This new direction serves to create a much more intuitive and curated experience for consumers who are constantly inundated with choice. As consumption options become limitless and technology grows ever more complex, products that streamline engagement through personable interaction are becoming integral to the modern consumer. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
70,710 Total Clicks
Oct 16 - Aug 17
This Quarter and Warm
TechLifestyleGadgetsLife
Flavors associated with drinking are incorporated into alcohol-free snacks
Implications - Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking. [More]
SCORE 4.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,342 Total Clicks
Oct 16 - Aug 17
This Quarter and Untested
LifestyleFoodLifeDrinking
Cannabis products focusing on relief of specific ailments begin to emerge
Implications - As consumers pursue alternative treatment methods for common ailments, many are looking to cannabis in various formats as an all-natural solution. In addition to highlighting one particular effect of the wellness obsession, this progression speaks to the overall reevaluation of modern "norms" that is taking place in the era of legalization and amid turbulent political times. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
46,245 Total Clicks
Jan 16 - Jul 17
This Year and Average
LifestyleFoodHealthLife