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Baby products are cleverly redesigned to be used on the go
Implications - Aligning with the increasing role convenience culture plays in consumers' daily lives, brands in the baby space are creating more portable versions of infant necessities for busy parents. By honing in on convenience, these products are able to stand out and win the loyalty of discerning consumers.

Homework Question - What could you change about your product/experience in order to make your consumers' lives easier? [More]

SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
31,197 Total Clicks
Feb 18 - Nov 18
This Month and Warm
LifestyleLifeLife-StagesBabies
Tech gadgets highlight productivity as their core value proposition
Implications - Appealing to consumers' desire to realize their full potential, tech companies are releasing products with a focus on their ability to improve productivity. Often adopting a tech-enabled form of gamification to reach that end, this shift is reflective of the increasing role brands have to play when it comes to helping consumers become their idealized selves.

Homework Question - What are your consumers trying to achieve in their lives? How could you better align your brand with those goals? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
19,730 Total Clicks
Jul 18 - Nov 18
This Month and Mild
Consumers dedication to self-care is reflected in the mobile app market
Implications - The health and wellness movement has led to more consumers than ever paying attention to the way they care for their minds and bodies. With this has come an influx of products and services to help facilitate this, and more recently, accompanying apps to helps consumers track their goals and progress related to self-care. This shift is reflective of a consumer base more willing to invest their time and money into their well-being, and a willingness to adopt technology to accomplish their goals.

Homework Question - What goals are your consumers most focused on accomplishing? What role could your brand play in helping them achieve those goals? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
21,941 Total Clicks
Nov 17 - Nov 18
This Month and Average
TechMobileLifestyleHealthLife
Sleep product companies minimize environment impact to cater to the eco-conscious
Implications - As concerns related to climate change continue to mount, more and more companies are setting themselves apart from competitors by pivoting to an eco-friendly approach. One of the more recent iterations of this shift has been in the bedding and mattress space, showing that consumers who have the means are willing to prioritize their values even when it comes to more mundane, everyday items like bedding.

Homework Question - How could your brand use an eco-friendly approach in order to set itself apart from its competitors? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,169 Total Clicks
Oct 17 - Oct 18
This Month and Mild
Art & DesignLifestyleHomeEcoLife
The 6 Patterns of Opportunity & Top 18 Megatrends
As mindfulness becomes a priority, meditation-specific products take off
Implications - Nutrition and fitness have arguably been the leading pieces of the wellness movement over the last few years, but as mindfulness and mental health begin to become more of a priority, products to facilitate activities like meditation are becoming more and more popular. Beyond apps and studios that facilitate mindfulness activities, accessories that are a part of meditation practices are becoming particularly desired by today's wellness-focused consumer, speaking to a willingness to spend on inessential products and services perceived as catalysts to personal growth.

Homework Question - What would need to change about your offering in order for consumers to perceive it as a means of becoming their "best selves"? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
206,211 Total Clicks
May 17 - Oct 18
This Quarter and Warm
LifestyleHealthLife
Wellness-focused travel experiences are rebranded to reach a new generation
Implications - Millennials today are known for their preference to spend on experiences rather than products, and this has impacted and contributed to the popularity of travel among this generation. Layering onto this interest in exploring the world is millennials' interest in self-improvement, which has led to the creation of tailored travel experiences focused around providing a path to wellness as well as a chance to explore the world. This shift speaks to the ways in which wellness has the capacity to impact a huge variety of segments, and the ways in which companies can leverage that interest to create something more appealing to today's young adult consumer.

Homework Question - What role does your company play in helping consumers become their best selves? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,190 Total Clicks
Feb 17 - Oct 18
This Quarter and Mild
Vitamins and supplements are rebranded as upscale lifestyle products
Implications - Making a shift from a mostly functional product into something much more aspirational, supplements and vitamins are undergoing a change in terms of how they're marketed, branded and perceived by consumers. Thanks to the influx of start-ups looking to revolutionize the industry using customization, minimalist aesthetics and more relatable language, these products are, in some cases, being perceived as luxury items.

Homework Question - What would a more aspirational version of your current offering look like? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
29,051 Total Clicks
Oct 17 - Oct 18
This Quarter and Mild
MarketingLifestyleHealthLifeBranding
Trend Hunter Services
Brands in the travel space debut offerings to support solo travelers
Implications - As travel becomes more accessible thanks to decreased prices and technology to make things easier to navigate, more travelers are going taking trips on their own. To help support this shift, companies from across the travel space, including those in hospitality as well as those in tech, are creating products to help solo travelers have a more positive, social experience. This shift is reflective not only of this specific change within the travel space, but a consumer base more open to networking with others more generally.

Homework Question - What is your brand doing to connect consumers to one another? [More]

SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
13,024 Total Clicks
Feb 18 - Sep 18
This Quarter and Mild
TechWorldLifestyleTravelLife
Consumers seek products and services in the tech space to help stay present
Implications - As mindfulness becomes a more idealized state for consumers, tech companies are debuting products and services that allow their customers to interact with their products in a way that supports a life lived with more presence. Be it an accessory for a device or a feature built into an app, the focus on the detrimental effects of technology addiction is impacting the expectations that consumers have for products in this space.

Homework Question - How could you update your offering to better support the personal development goals of your consumer? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
247,496 Total Clicks
May 18 - Sep 18
This Quarter and Warm
TechMobileLifestyleGadgetsHealthLife
Consumers self-administer formerly spa-specific skincare treatments
Implications - There's been an uptick in products related to maker culture across industries. One particular industry that's been impacted is skincare, as more and more consumers are drawn to products that allow them to self-administer services and procedures that were previously only carried out by professionals in a service environment. This speaks not only consumers' willingness to spend on products like this, but their openness to learning new skills in all sorts of categories as well.

Homework Question - How could your offering better support consumers looking to learn new skills? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
55,621 Total Clicks
Jan 17 - Sep 18
This Quarter and Warm
FashionLifestyleHealthLifeCosmetics