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Life Consumer Insights

Gamified Adulting
Apps encouraging Millennials to complete necessary tasks use gamification
Trend - Millennials are being catered to by new apps aimed at automating and gamifying unappealing but necessary tasks, like finance management or housekeeping. The game-like interface of these apps is critical to their success and resonance with this audience.

Insight - Thanks to their often precarious financial situations, many Millennials today have had to delay adulthood milestones and report feeling overwhelmed by important tasks like money management. This has led this group to be open-minded about the support they receive when it comes to being educated and held accountable when it comes to the management of their daily lives.
Workshop Question - What's a necessary, boring task your brand could make more appealing to the Millennial cohort?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Resurgent Puzzles
Brands are launching new puzzle products amid COVID-19 boredom
Trend - Amid the COVID-19 lockdown, brands in various industries—ranging from QSR to the music industry—have launched new puzzles. These games feature distinctive features such as monochromatic coloring, branded imagery, and meditation-specific concepts.

Insight - Homebound boredom in the face of COVID-19 has prompted many consumers to focus on traditional methods of occupation to help pass the time. As consumers are restricted from entertaining themselves with their usual activities, many have turned to traditional forms of recreation that occupy both their hands and minds. Moreover, activities that provide a social media-friendly aesthetic have soared, as they allow consumers to share their quarantine-appropriate behaviors with their peer groups.
Workshop Question - How can your brand support consumers through the "new normal"?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
PWYC COVID
Brands are alleviating financial stress with special pay-what-you-can programs
Trend - During COVID-19, many companies have decided to offer their products, services, or a portion of them on a pay-what-you-can basis. These types of initiatives are launched as businesses seek to support their consumers while being sensitive about their financial situation during the pandemic.

Insight - Consumers are experiencing some financial insecurity as the COVID-19 pandemic has effectively taken away jobs and opportunities. For some, this impacts their ability to afford necessities like food, shelter, education, and so on. This creates a demand for more accessible goods that allow individuals to be fed or to enrich their lives without placing further strain on their unique financial situations. As a result, many opt-in for discounted or flexible solutions in order to take care of themselves and their families without worrying about money.
Workshop Question - How can your brand increase affordability for certain products/services?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Perscription Delivery
Brands are delivering medication right to patients' doorsteps
Trend - In an uncertain time of the global COVID-19 pandemic, pharmacy brands offer accessibility to their medications by exercising streamlined delivery services to cater to the medicinal needs of patients.

Insight - As the world becomes more limited amidst the COVID-19 pandemic, consumers are concerned with restricted access to regular needs. This leads them to seek out safe ways to attain what was regularly available pre-COVID. As a result, they search for brands that offer services that streamline accessibility to their products for convenience and stress-alleviation.
Workshop Question - How can your brand pivot services to cater to a time of uncertainty?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wearable Sanitation
Companies are designing bacteria-killing products that can be worn
Trend - With the global COVID-19 outbreak, brands are creating ways to conveniently incorporate sanitation to eliminate as much bacteria as possible. Wearable designs are appearing with sanitation systems to seamlessly fit into one's daily routine.

Insight - As consumers are trying to navigate through the COVID-19 pandemic, they are searching for ways to live their daily routines in a safe and healthy way. From this experience, they've had to rapidly grow accustomed to change that has led to hypervigilance about their personal hygiene habits. Due to this permanent shift in perspective on hygiene, consumers look for ways to incorporate their new habits into their daily lives in seamless ways.
Workshop Question - How can your brand re-create existing products or services to prioritize health and safety?
9.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Distant Playground
Playground designs are altered to align with social distancing policies
Trend - As summer approaches, the threat of the global COVID-19 pandemic will still require safety precautions to be taken in public spaces. As a result, public parks and playgrounds are developing secure design concepts so that citizens can still enjoy the outdoors comfortably.

Insight - The COVID-19 pandemic has halted or limited many public functions for safety purposes. Due to this, consumers are looking for a sense of normalcy in their routine and search for ways to enjoy public locations with social distancing policies in place. They favor outdoor designs that monitor safety and offer a sense of normalcy that reminds them of pre-COVID life.
Workshop Question - How can your company pivot experiences to meet local and global safety standards?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Zero-Waste Pandemic
Organizations are offering food waste solutions amid the COVID-19 pandemic
Trend - Many organizations are launching funding, toolkits, and tips to help curb food waste and deliver any excess food to those who need it most. These initiatives are geared to provide sustainable solutions during and after the COVID-19 pandemic.

Insight - Food waste has been a major existing concern for eco-conscious consumers for a while and now, many are recognizing the need to expand the reach of these initiatives to ensure that they better fit within the context of the COVID-19 outbreak. As the pandemic has created immense economic disparity and feelings of solidarity, consumers are looking to help one another in different ways. In doing so, they gain peace of mind not only in supporting those in need but also ensuring a more eco-conscious approach even when life is disrupted.
Workshop Question - How might your brand advocate for more sustainable choices amid a crisis?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Pandemic Social
Designers are prioritizing physical distance in products for post-lockdown
Trend - Many brands and designers are shifting their strategy to post-COVID-19 needs. Emphasizing the necessity for physical distancing in the aftermath of the pandemic, these products are intended to keep individuals safe and healthy in larger social situations.

Insight - As governments are planning to incrementally open up the economy and loosen lockdown measures, individuals are excited by the prospect of moving freely again. However, many consumers are concerned about their health and the likelihood of a second outbreak and as a result, they are looking for solutions that will allow them to responsibly socialize with their loved ones in post-pandemic settings.
Workshop Question - How might your brand allow consumers to feel safe in a post-pandemic setting?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pre-Pandemic Nostalgia
Companies are striving to recreate pre-COVID-19 activities and ambiances
Trend - Many brands are attempting to recreate experiences from pre-COVID-19 when physical distancing wasn't imposed as a strict safety measure by governments. These ambiance-replicating initiatives target outdoor public spaces, dining-in experiences, and more.

Insight - As time progresses, consumers are feeling more restless as non-essential businesses remain closed and physical distancing guidelines are still in effect due to COVID-19. Many individuals are missing their pre-pandemic routines and as a result, nostalgia over certain everyday activities that are currently forbidden is setting in.. Pertaining mostly to experiences that were widely available then, consumers seek to replicate these activities at home.
Workshop Question - How could your brand appeal to pre-pandemic nostalgia?
6.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Digital Milestone
Consumers are celebrating important events digitally
Trend - Brands are offering their products as a way for consumers to connect during a time of physical distancing. As the pandemic continues, these tools are further tailored and customized to carry out increasingly important events—such as graduation and wedding ceremonies—in the digital space.

Insight - The restrictions imposed by governments as a result of the ongoing pandemic have left many consumers without a sense of control. In an attempt to regain their agency, individuals are choosing not to defer important events and milestones in their lives and instead, are finding new alternative ways to celebrate them while keeping safety in mind. In addition, this gives consumers something to look forward to amid a time of uncertainty which can be straining for mental health.
Workshop Question - How could your brand ease consumer lifestyle tensions during a time of crisis?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends