Category
Lifestyle
Assisted Choices
Trend cluster
Category
Luxury
Vice
Brands are recategorizing traditional 'vice' products as luxury status symbols.
4.0
Trend score
Trend
What is the Luxury Vice trend?
Luxury Vice: In a divergence from health and wellness being exclusively associated with luxury, brands are releasing traditional vice products positioned as luxury status symbols. These products enable wealthier consumers to display status while engaging with vices.
Insight
The consumer insight behind the Luxury Vice trend
Higher-income consumers from the younger generations grew up with the notion that luxury is associated with cleanliness and healthiness. However, many of these consumers still find themselves engaging with industries that are typically seen as bad-for-you, such as smoking, and often do this discretely to avoid status implications, showing a desire for more designer products in the space. Brands are recognizing the shift in modern values and are releasing products that cater to these consumers.
Trend themes
Themes within the Luxury Vice trend
Three behaviours holding the trend together01
Vice-Inspired Luxury Products
Brands are elevating traditional vices like smoking and cannabis into high-end lifestyle products.
02
Experiential Retail
Luxury retailers are enhancing the in-store shopping experience with personalized services and exclusive environments.
03
Designer Cannabis Accessories
High-end design and functionality merge in cannabis accessories, targeting aesthetically conscious consumers.
Industry implications
What the Luxury Vice trend means for industry
Where the trend changes the playbookFor
Luxury Goods
High income consumers are demanding more luxurious and unique products that reflect their personal status and lifestyle.
For
Retail
Retailers are focusing on creating immersive and personalized shopping experiences to increase customer loyalty and engagement.
For
Cannabis and Smoking Accessories
The cannabis industry is seeing a surge in demand for sophisticated and discreet smoking accessories that blend into modern home decor.
Workshop question
How could your brand capitalize on the shifting values of high-income consumers in the modern era?
Trend signals
Trend signals for Luxury Vice
Trend score 4.0 out of 10, from popularity 40%, activity 49%, freshness 31%.
Popularity40%
Activity49%
Freshness31%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Luxury Vice trend
6 featured examples from Jun 14, 2023 to Nov 28, 2024CategoryFashion
Opulent Smoking Accessories
THORNE Highlights Its Jewelry and Smoking Accessories
The opulent jewelry industry offers potential for disruptive innovation, particularly in the design and production of unique and luxurious pieces that appeal to high-end consumers.
CategoryLifestyle
Sculptural Sleek Cannabis Accessories
Kickie Chudikova Joins Gossamer on the Nesting Set
The sculptural sleek design of the Nesting Set introduces a disruptive innovation opportunity for the home decor industry, particularly for those looking to integrate cannabis acc…
CategoryMarketing
Vice-Inspired Candle Sets
MALIN+GOETZ's The Vices Votives Set is Playful and Cheeky
The home decor industry can leverage the trend of cheeky candle sets by introducing more playful and unconventional products to appeal to a wider consumer base.
CategoryLuxury
Luxe Lingerie Shopping Services
Coco De Mer Debuts a Private Shopping Service in Primrose Hill
The lingerie industry can explore the opportunity to offer private shopping services and create immersive retail spaces to attract and retain customers.
CategoryArt & Design
Pea-Inspired Whimsical Lighter Designs
Edie Parker Launches the Eye-Catching Peas Tabletop Lighter
The gifting industry is seeing a surge in demand for quirky and unique items that make memorable presents for various occasions.
CategoryMarketing
Premium Smoking Accessories Collaborations
Fred Segal Joins Forces with Hemper for a New Range
Partnerships between lifestyle brands and accessory creators open new avenues for product diversification and market appeal.
