Category
Lifestyle
Assisted Choices
Trend cluster
Category
Grocer
Safety
Grocers and markets are implementing new measures for safety and sanitation.
4.5
Trend score
Trend
What is the Grocer Safety trend?
Grocer Safety: The COVID-19 health pandemic is forcing essential businesses to rethink their operational strategy and many grocery stores are taking action by implementing safety protocols. These new measures are predominantly informed by health expert-approved rules for social distancing and sanitation.
Insight
The consumer insight behind the Grocer Safety trend
The current health pandemic has heavily influenced the manner in which people interact with one another and the outside world. Many feel a heightened sense of awareness when it comes to personal space and cleanliness, and as a result, are nervous about running errands outside of the home. Consumers are protective over their health and search for a sense of security from responsible essential businesses that have established protective measures and rules to govern shoppers.
Trend themes
Themes within the Grocer Safety trend
Three behaviours holding the trend together01
Sanitation Protocols
Grocery stores are implementing new and enhanced sanitation protocols to protect customers and employees during the pandemic.
02
Social Distancing
Companies are creating new concepts for social distancing in public settings, such as Hyperlocal Micro Markets.
03
Alternative Markets
Pop-up grocery markets, such as those in UK hospitals, are being introduced to provide alternative shopping experiences for key workers who need essential items.
Industry implications
What the Grocer Safety trend means for industry
Where the trend changes the playbookFor
Retail
The retail industry must focus on implementing new protocols to protect the safety and well-being of customers and employees in essential businesses.
For
Healthcare
Healthcare providers can consider partnering with grocery stores or implementing temporary pop-up markets on their premises to provide their staff with access to essential goods.
For
Architecture
Architects and designers can develop new concepts for public markets and other gathering places that prioritize social distancing to promote safety during pandemics.
Workshop question
How could your business curate a better sense of security for consumers?
Trend signals
Trend signals for Grocer Safety
Trend score 4.5 out of 10, from popularity 72%, activity 56%, freshness 9%.
Popularity72%
Activity56%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Grocer Safety trend
5 featured examples from Apr 6 to Apr 17, 2020CategoryLifestyle
Social Distancing Markets
Shift Architecture Urbanism is Reimagining Street Food Markets
Finding innovative solutions to safely distribute fresh produce and groceries in the midst of a pandemic.
CategoryLifestyle
Sanitation-Focused Grocery Stores
Peter's Independent Grocers Hired a Local Cleaning Company
Opportunity for grocery retailers to invest in robust sanitation measures to attract and retain customers amidst health concerns.
CategoryBusiness
Enhanced Grocery Safety Measures
The Organic Garage Emphasizes Social Distancing and Sanitation
Grocery stores can improve their customer experience and promote safety by implementing the protocols adopted by the Organic Garage.
CategoryBusiness
Hospital-Specific Grocery Pop-Ups
Costcutter is Launching Grocery Pop-Ups in UK Hopstials
Retailers can seize the opportunity to collaborate with hospitals and establish pop-up stores, creating a new revenue stream.
CategoryBusiness
One-Way Grocery Aisles
United Supermarkets Have Introduced Measures to Help Curb COVID-19
Grocery stores can adopt one-way aisles and reduced guest count measures to prioritize the safety of their customers and employees.
