COVID-19 has forced brands to become creative with how they hold events
Trend - The lack of events taking place because of the COVID-19 pandemic has affected both brands and consumers' social lives. Alternatives some brands are investing more in are online events--where consumers can view products and experiences, and connect with one-another virtually.
Insight - At a time when collective anxiety is high, consumers are looking for any small means of escapism that distracts them from the unusual reality they're currently facing. These consumers are taking up new hobbies, honing different skills, or attending various types of virtual experiences as a means of keep their schedules full, and their minds occupied.
Insight - At a time when collective anxiety is high, consumers are looking for any small means of escapism that distracts them from the unusual reality they're currently facing. These consumers are taking up new hobbies, honing different skills, or attending various types of virtual experiences as a means of keep their schedules full, and their minds occupied.
Workshop Question - How is your brand creating positive experiences for its customers amidst uncertainty?
Trend Themes
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Virtual Events — As the COVID-19 pandemic continues to disrupt in-person events, brands are investing in virtual events, creating opportunities for collaborative storytelling and the possibility of wider audience reach.
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Virtual Communities — Virtual events have the potential to build lasting virtual communities and networks based around niche interests or shared values.
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At-home Experiences — As consumers look for ways to escape and stay occupied during times of social distancing, brands are creating unique at-home experiences that allow consumers to engage with their products and services in new and exciting ways.
Industry Implications
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Hospitality and Event Planning — The hospitality and event planning industry can adapt their business models by offering virtual events to consumers, creating opportunities for increased audience reach and increased engagement through collaborative storytelling.
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Media and Entertainment — The media and entertainment industry can leverage virtual events to provide audiences with at-home entertainment options, leading to new business models and revenue streams.
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Consumer Goods and Retail — Consumer goods and retail brands can create at-home experiences that allow consumers to engage with their products in new and exciting ways, leading to potential increased sales and brand loyalty.
5 Featured, 42 Examples:
86,191 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
