The Virtual Whiskey Show Supports At-Home Sampling
Laura McQuarrie — March 19, 2020 — Lifestyle
References: shop.thewhiskylist.au & thespiritsbusiness
Due to the COVID-19 pandemic, in-person events of all sizes are being postponed or entirely canceled but some events are proceeding as online-only events to connect people from afar—including The Virtual Whiskey Show. While The Whisky Show was set to take place in Melbourne in April, the event organizers are shifting their focus on an online event that provides people with a taste of the experience from the comfort of home.
As a celebration of bourbon, rye and whiskies, The Virtual Whiskey Show invites people to reserve their ticket to receive a box of 10-milliliter whiskey samples at their door. To enhance the experience during this time of self-isolation, the show will be encouraging people to participate in online activities and form smaller gatherings where possible.
Image Credit: The Whisky List
As a celebration of bourbon, rye and whiskies, The Virtual Whiskey Show invites people to reserve their ticket to receive a box of 10-milliliter whiskey samples at their door. To enhance the experience during this time of self-isolation, the show will be encouraging people to participate in online activities and form smaller gatherings where possible.
Image Credit: The Whisky List
Trend Themes
1. Online-only Events - The shift to online-only events creates opportunities for virtual experiences and sampling.
2. At-home Sampling - Delivering whiskey samples to participants' doors allows for immersive tasting experiences at home.
3. Virtual Activities - Engaging participants in online activities enhances the virtual event experience.
Industry Implications
1. Event Planning - Event planning companies can explore incorporating virtual components into their offerings.
2. Alcohol & Beverage - Alcohol brands can create at-home sampling kits to engage consumers and build brand loyalty.
3. Online Platforms - Developing online platforms for virtual events and activities presents a disruptive innovation opportunity.
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