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Streetwear Experience

The streetwear community is leveraging the digital space during COVID-19

Trend - Streetwear brands and communities are staying connected during the COVID-19 health pandemic by exercising their creativity in the digital space. While some expressions include design contests and storytelling through social media channels, others build a virtual community with customized characters.

Insight - Many niche communities have been displaced by the physical distancing rules brought on by the COVID-19 pandemic. As a result, consumers have turned to online platforms to stay connected and for creative/design communities, it is important that these tools offer flexibility for self-expression. In this light, consumers not only feel comforted by engaging with like-minded individuals, but they are also entertained by the opportunity to exercise their creativity and showcase their unique styles or interests.
Workshop Question - Homework QuestionHow might your brand accommodate a niche creative community?
4 Featured, 24 Examples:
32,133 Total Clicks
Date Range:
Apr 20 — Apr 20
This Week and Warm
Consumer Insight Topics:

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