Category
Fashion
Wardrobe Sneakers
Trend cluster
Category
Streetwear
Experience
The streetwear community is leveraging the digital space during COVID-19.
5.5
Trend score
Trend
What is the Streetwear Experience trend?
Streetwear Experience: Streetwear brands and communities are staying connected during the COVID-19 health pandemic by exercising their creativity in the digital space. While some expressions include design contests and storytelling through social media channels, others build a virtual community with customized characters.
Insight
The consumer insight behind the Streetwear Experience trend
Many niche communities have been displaced by the physical distancing rules brought on by the COVID-19 pandemic. As a result, consumers have turned to online platforms to stay connected and for creative/design communities, it is important that these tools offer flexibility for self-expression. In this light, consumers not only feel comforted by engaging with like-minded individuals, but they are also entertained by the opportunity to exercise their creativity and showcase their unique styles or interests.
Trend themes
Themes within the Streetwear Experience trend
Three behaviours holding the trend together01
Digital Community Engagement
Communities are using digital tools to stay connected amidst COVID-19, creating opportunities for self-expression and showcasing unique styles or interests through design contests and virtual platforms.
02
Gamifying Fashion
Fashion companies are exploring gaming platforms to showcase products through customizations and interactive challenges.
03
Virtual Fashion Expression
Virtual platforms and games are allowing for fashion creativity, providing access to high-end fashion at affordable angles in the comfort of one's own home.
Industry implications
What the Streetwear Experience trend means for industry
Where the trend changes the playbookFor
Fashion
Fashion brands can explore gaming platforms and virtual communities to engage consumers and showcase products through interactive and customizable experiences.
For
Gaming
Games can offer customized fashion and streetwear options to appeal to fashion-forward players and expand community engagement.
For
Social Media Marketing
Businesses can use social media platforms to host virtual contests and initiatives to engage consumers, build brand affinity, and encourage creativity within communities.
Workshop question
How might your brand accommodate a niche creative community?
Trend signals
Trend signals for Streetwear Experience
Trend score 5.5 out of 10, from popularity 77%, activity 79%, freshness 9%.
Popularity77%
Activity79%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streetwear Experience trend
4 featured examples from Apr 9 to Apr 14, 2020CategoryLifestyle
Streetwear-Wearing Virtual Characters
The Sims Invites Fashion Expression with Streetwear Options
Disruptive innovation opportunity: Integrate virtual fashion partnerships and collaborations within gaming platforms to offer unique and customizable fashion experiences for playe…
CategoryMarketing
Fashion-Forward Custom Gaming Experiences
Animal Crossing: New Horizons Engages Streetwear Fans
The gaming industry can capitalize on this trend by developing more customization features that allow users to express their individuality through their gaming experiences.
CategoryLuxury
Crowdsource Designed Luxury Tees
Helmut Lang Hosts a T-Shirt Contest on Its Instagram Platform
Fashion brands can host crowdsourced design contests to engage customers and create unique products.
CategorySocial Good
Community-Building Streetwear Initiatives
1017 ALYX 9SM's Meaningful Connections Joins Consumers
The fashion industry can benefit from creating virtual spaces that encourage community-building and collaboration during the pandemic.
