New York-based luxury fashion label Helmut Lang hosts a t-shirt contest calling out to the talents on all its fans on Instagram. The special contest will have three winners and the selected designs will adorn a limited edition shirt. The winners will also receive a $1,000 gift card to spend online at Helmut Lang's website.
The rules of the contest are that the designs have to be an original image, drawing, or graphic. It must not reference any of the brand's archival images in any sort. It also is restricted to using any visuals that recall real people. This contest is to encourage its fans to stay home and explore their creativity in a safe space. The contest ends on April 20th and the images should be sent to tshirtcontest@helmutland.com.
Image Credit: Claudio Lavenia, Getty Images
What Makes This Trend Stand Out
- Crowdsourced Design
- Businesses can leverage crowdsourcing to involve their customers in designing exclusive products.
- Digital Marketing Contests
- Brands can host online contests on social media platforms to engage customers and encourage creativity.
- Limited Edition Promotions
- Creating exclusive, limited edition products can drive interest and sales among luxury consumers.
Sectors Adopting This
- Fashion
- Fashion brands can host crowdsourced design contests to engage customers and create unique products.
- Marketing
- Digital marketing agencies can assist brands in hosting interactive contests on social media platforms to boost engagement and customer loyalty.
- Luxury Retail
- Luxury retailers can create limited edition products to generate interest and exclusivity among high-end consumers.
