Fable-Inspired Homeware Collections

Trame Boasts Moroccan Inspiration for Its Maison&Objet Debut

Contemporary brand Trame has delivered a striking homeware collection as its debut at the highly regarded Maison&Objet event in Paris. The capsule—which consists of various rugs and ceramics, is boldly colorful and interesting. When developing it, the homeware and accessories label took inspiration from a fable that tells the story of how Madame de Blois, the legitimate daughter of Louis XIV, found herself bound to marriage to the Sultan of Morocco. This presented a catalyst for the range to "explore Meknes region and its culture."

Titled 'A Voyages to Meknes,' the homeware collection is also the result of the Trame's collaboration with various designers and artisans. These included Julie Richoz, Maddalena Casadei and Maria Jeglinska.

Image Credit: Pim Top

Contemporary Homeware Collections
Disruptive Innovation Opportunity: Explore new designs and bold colors to create unique and eye-catching homeware collections.
Inspiration From Fables and Stories
Disruptive Innovation Opportunity: Utilize storytelling and fables as inspiration to create meaningful and engaging products.
Collaborations with Designers and Artisans
Disruptive Innovation Opportunity: Foster collaborations with talented designers and artisans to create innovative and diverse homeware collections.

Where This Applies

Homeware and Accessories
Disruptive Innovation Opportunity: Incorporate bold colors and unique designs into homeware and accessories for an exciting and distinctive product offering.
Fashion and Textile
Disruptive Innovation Opportunity: Apply storytelling and cultural references from fables to fashion and textile designs for a captivating and narrative-driven product line.
Design and Craftsmanship
Disruptive Innovation Opportunity: Collaborate with designers and artisans to merge traditional craftsmanship with contemporary design for innovative and visually stunning products.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 67%
Activity 32%
Freshness 9%

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