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Beauty Health

The beauty industry is responding and adapting to the COVID-19 pandemic

Trend - Like most other industries, the beauty industry is having to quickly adapt to the abrupt social and economic changes that have taken place around the world due to the COVID-19 pandemic. Brands within the industry are shifting gears to prioritize consumer health, discounted pricing and DIY services that consumers can do at home.

Insight - As consumers face economic challenges, disruptions to their normal routines and restricted movement, they still seek out routines that keep them grounded. Now, aspects of consumers' lives like health and self-care offer not just a means of physical well-being, but a brief escape from some of the stresses they're facing. Consumers who prioritized self-care in their routines pre-disruption, are still doing so in order to retain a sense of normalcy.
Workshop Question - How can your brand offer escapism for customers who are facing challenges?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
48,027 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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