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In-Store Influencer

Brands are creating in-store influencer opportunities to increase engagement

Trend - Brands are inviting influencers to their brick-and-mortar retail locations for more interactive and engaging partnerships. These collaborations are often realized as consumer-facing marketing resources, or a way for the brand to help influencers supercharge their social media content.

Insight - Consumers are still looking to influencers in order to gain insight into different products and lifestyle pursuits. However, for many, authenticity is incredibly important as it allows them to better connect with the influencer and their message. As a result, social media users place emphasis on entertaining and engaging collaborations that communicate a genuine experience, making purchasing decisions more of an afterthought. In this sense, consumers prioritize branded lifestyles over branded goods
Workshop Question - How might your brand engage influencers in the retail space?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
49,220 Total Clicks
Date Range:
Nov 18 — Apr 20
Trending:
This Quarter and Warm

Featured Examples

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