Walmart's TikTok campaign is encouraging consumers to share their in-store savings experiences in an entertaining manner by using the hashtag #SavingsShuffle.
Through this campaign, shoppers are encouraged to perform and record a dance to express their excitement after finding a Walmart bargain. To launch the campaign, Walmart tapped six social media influencers with impressive TikTok followings to record themselves dancing among some of the store's low-priced items. One of these videos was produced by content creator and influencer Adam Waheed, who who has a TikTok following of over 1.7 million.
This marketing campaign marks the retail giant's first branded hashtag on the TikTok platform, and amassed over 450 million views in its first month.
Image credit: Walmart