The August 2022 social media trends range from AR-enabled Snapchat NFTs to Gen Z book clubs.
Notably, NFT displays are currently being considered by social media giant Snap Inc. NFT creators could upload their designs as Lenses (i.e., augmented reality filters) to the app under the in-development feature. It's not surprising that Snapchat joined the NFT bandwagon, especially amid the increasing growth of the $40 billion NFT market.
Another notable example from the August 2022 social media trends comes from social media giant TikTok. The platform is building on the success of the #BookTok hashtag. TikTok's Book Club can be found within the app, and a new book will be recommended every month. As TikTok describes, this hub will be a "cozy corner where communities can experience the joy [of] reading together."
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
