Category
Life-Stages
Constructible Franchises
Trend cluster
Category
Adult
Gamification
Games geared to adults become more "quarantine-friendly".
4.1
Trend score
Trend
What is the Adult Gamification trend?
Adult Gamification: Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside, and keep them entertained while doing so.
Insight
The consumer insight behind the Adult Gamification trend
As consumers around the world are now practicing physical distancing and spending the majority of their time at home, there is a higher demand for home-based entertainment like streaming platforms, games, and more. This comes as consumers try to cope with some of the more manageable consequences of physical distancing--boredom and a lack of stimulation.
Trend themes
Themes within the Adult Gamification trend
Three behaviours holding the trend together01
Home-Based Entertainment
As consumers around the world are practicing physical distancing and spending more time at home, there is a higher demand for home-based entertainment products.
02
Gamification for Adults
Brands in adult gaming are offering new or revamped products to encourage adults to stay inside and keep them entertained during quarantine.
03
Virtual Team-Building
Virtual escape rooms and scavenger hunts allow teams to bond and collaborate remotely.
Industry implications
What the Adult Gamification trend means for industry
Where the trend changes the playbookFor
Entertainment
The demand for home-based entertainment products has seen a surge.
For
Gaming
Brands that specialize in adult gaming platforms and products are offering new or revamped versions of their products as they try to encourage adults to stay inside.
For
Team-Building
Virtual team-building activities are emerging as an alternative to in-person team-building activities in the current scenario.
Workshop question
How is your brand providing relief or support for individuals affected by COVID-19?
Trend signals
Trend signals for Adult Gamification
Trend score 4.1 out of 10, from popularity 65%, activity 49%, freshness 9%.
Popularity65%
Activity49%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Adult Gamification trend
4 featured examples from Apr 2 to May 9, 2020CategoryArt & Design
Online Adult Card Games
Cards Against Humanity is Now Available Online for Free
The gaming industry has been disrupted by the increased demand for online multiplayer games, encouraging developers to invest in new games and platforms.
CategoryTech
Virtual Scavenger Hunt Apps
Roadgames Home Lets Users Explore the World from Home
Developing virtual scavenger hunt apps can be a lucrative opportunity for mobile app development companies.
CategoryTech
Virtual Escape Rooms
Puzzle Break Offers Escape Room Experiences for Groups Via Zoom
Disruptive innovation opportunity: Create new forms of entertainment by developing virtual escape rooms that provide interactive and engaging experiences for individuals and group…
CategoryLife-Stages
Revised Family-Friendly Card Games
The Cards Against Humanity Family Edition is Free to Download
Opportunity for game development companies to create more family-friendly card games.
