Retail brands switch their production processes to provide for hospitals
Trend - As the COVID-19 pandemic continues to impact people around the world, issues like medical supply shortages are slowing down relief efforts. Retailers are aiming to mitigate this problem by switching production to create Personal Protective Equipment and medical-grade disinfectants for hospitals and medical staff.
Insight - As people around the world try to navigate through social distancing policies instituted by governments to reduce the spread of COVID-19, an "all hands on deck" mentality has emerged globally. The personal sacrifices, both big and small, that people around the world are forced to make as a result of the pandemic have resulted in brands doing the same. Brands that choose to restructure production so they're contributing to current global deficits are able to make a difference while generating positive brand perceptions.
Insight - As people around the world try to navigate through social distancing policies instituted by governments to reduce the spread of COVID-19, an "all hands on deck" mentality has emerged globally. The personal sacrifices, both big and small, that people around the world are forced to make as a result of the pandemic have resulted in brands doing the same. Brands that choose to restructure production so they're contributing to current global deficits are able to make a difference while generating positive brand perceptions.
Workshop Question - How is your brand contributing to COVID-19 relief efforts?
Trend Themes
1. Production Restructuring for Medical Supplies - Brands restructure their production to contribute in the fight against COVID-19, providing Personal Protective Equipment (PPE) and medical-grade disinfectants to hospitals and medical staff.
2. Luxury Brands Shifting Towards Medical Supply Manufacturing - Luxury fashion and footwear brands have shifted production to produce life-saving sanitary products like surgical masks to tackle the spread of COVID-19.
3. Production Change-inspired Ads - New brands are promoting their shift in manufacturing processes through advertising campaigns that highlight the change in their production facilities.
Industry Implications
1. Manufacturing - Manufacturing industries can take a cue from these retail brands to leverage their production capacities towards addressing social needs during pandemic situations.
2. Healthcare - Healthcare professionals can benefit from collaborations with retail brands to fast-track the production and supply of essential medical kits and PPE during emergency situations such as the current COVID-19 pandemic.
3. Retail - Retail industries can leverage their resources and reputations towards addressing social needs during pandemic situations, thereby generating positive brand perceptions and increased customer loyalty.
4 Featured, 32 Examples:
112,762 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Warm
Consumer Insight Topics:
