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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,669 more

Post-Wellness

Brands offer virtual wellness services for people affected by COVID-19

Trend - The "wellness" market isn't going away amid the COVID-19 pandemic, but brands in this space are shifting course to cater to consumers who are currently being told to stay at home. Virtual workshops, consultations and routines related to wellness are allowing individuals to take care of their various mental and physical needs indoors.

Insight - Right now, the physical and psychological impact of people having to stay inside for an indefinite period of time is unknown--but the agreement is that it will have negative consequences. For consumers who were already wellness-minded prior to the onset of the COVID-19 pandemic, maintaining those routines (or developing them), is more crucial now than it was before. These individuals are turning to virtual alternatives that provide them with similar, if not the same, wellness experiences that they took part in when they weren't physically distancing.
Workshop Question - How is your brand addressing the health-related impacts that COVID-19 has on its customers or employees?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 38 Examples:
15,751 Total Clicks
Date Range:
Apr 20 — Apr 20
Trending:
This Quarter and Average
Consumer Insight Topics:

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