Category
Lifestyle
Assisted Choices
Trend cluster
Category
Post-Wellness
Brands offer virtual wellness services for people affected by COVID-19.
3.8
Trend score
Trend
What is the Post-Wellness trend?
Post-Wellness: The "wellness" market isn't going away amid the COVID-19 pandemic, but brands in this space are shifting course to cater to consumers who are currently being told to stay at home. Virtual workshops, consultations and routines related to wellness are allowing individuals to take care of their various mental and physical needs indoors.
Insight
The consumer insight behind the Post-Wellness trend
Right now, the physical and psychological impact of people having to stay inside for an indefinite period of time is unknown--but the agreement is that it will have negative consequences. For consumers who were already wellness-minded prior to the onset of the COVID-19 pandemic, maintaining those routines (or developing them), is more crucial now than it was before. These individuals are turning to virtual alternatives that provide them with similar, if not the same, wellness experiences that they took part in when they weren't physically distancing.
Trend themes
Themes within the Post-Wellness trend
Three behaviours holding the trend together01
Virtual Wellness Services
As COVID-19 has forced individuals to stay indoors, brands in the wellness industry are pivoting towards virtual wellness experiences such as virtual workshops, consultations and routines.
02
Shifting to Online Workshops and Services
Industries are shifting their services from in-person counseling sessions to the virtual world to continue supporting their clients from remote locations.
03
Interactive Healthcare Apps
The pandemic has motivated the development of interactive healthcare apps that offer personalized health and wellness goals, routines, and supplement plans.
Industry implications
What the Post-Wellness trend means for industry
Where the trend changes the playbookFor
Wellness Industry
Virtual experiences from online consultations to virtual workshops have redefined this industry, attracting more customers that seek instant and remote wellness services.
For
Healthcare Industry
The integration of telemedicine platforms has presented new possibilities for healthcare professionals to provide secure and safe medical consultations amid the pandemic.
For
Mental Health Industry
Companies are promoting mental health awareness by partnering with organizations to provide virtual support and community programs for individuals to access professional help and reduce stigma.
Workshop question
How is your brand addressing the health-related impacts that COVID-19 has on its customers or employees?
Trend signals
Trend signals for Post-Wellness
Trend score 3.8 out of 10, from popularity 64%, activity 42%, freshness 9%.
Popularity64%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Post-Wellness trend
5 featured examples from Apr 1 to Apr 9, 2020CategoryLifestyle
Holistic Nutrition Consultations
Province Apothecary Creates Personalized Treatment Plans
The health and wellness industry can leverage virtual consultations and personalized treatment plans to offer holistic nutrition services to a broader customer base.
CategoryLifestyle
Personalized Wellness Routine Apps
The Care/of App is Just as Customized as Its Products
Disruptive innovation opportunity: Integrate personalized wellness apps into the wellness and fitness industry to provide customized experiences for consumers.
CategoryLifestyle
Self-Care Live Chat Series
Netflix and Instagram Partner for the 'Wanna Talk About It?' Series
Disruptive innovation opportunity: Leveraging streaming platforms to create unique interactive experiences that combine entertainment and mental health support.
CategoryLifestyle
Dating App Wellness Workshops
The #Open Dating App is Hosting 'Iso-dating 101'
Online Dating companies can take advantage of the shift to virtual events and workshops that cater to their user's current needs and provide a competitive advantage.
CategorySocial Good
Free Wellness-Focused Webinars
Integra Health Centre is Offering Free Webinars
Healthcare providers will need to invest in virtual health services and at-home wellness programs to remain competitive in the future.
