#open, a dating app for women and marginalized groups is expanding its services to help individuals cope with the COVID-19 pandemic by hosting an online dating workshop dubbed 'iso-dating 101.' Dating during this time is proving to be a challenge due to the inability to meet face-to-face, which is why this app got creative in helping virtual lovers better connect with themselves and one another.
The app now hosts online an online sex education workshop that's geared toward marginalized groups, teaching individuals how to best utilize this time alone to focus on skills that could improve their dating abilities in the real world, like communication skills and personal wellbeing. The workshops covers a variety of topics, and ultimately aims to help people through this difficult period, encouraging video conferences and phone calls through the app.
What's Driving This Trend
- Virtual Dating Workshops
- More companies will begin to offer and expand virtual dating services and resources.
- Digital Sex Education
- There will be a rise in accessible digital sex education workshops and resources for marginalized groups.
- Virtual Event Platforms
- Virtual event platforms will become increasingly integrated with dating and sex education workshops.
Who This Affects Most
- Online Dating
- Online Dating companies can take advantage of the shift to virtual events and workshops that cater to their user's current needs and provide a competitive advantage.
- Sex Education
- Sex Education companies can extend their reach and make their resources more accessible to marginalized groups.
- Virtual Event Platforms
- Virtual Event Platform companies can expand their services to include dating and sex education workshops, providing a new revenue stream and differentiation from existing competitors.
