After its success in London, FaceGym is making its move to New York City with a location at Saks. As its name suggests, FaceGym sets itself apart as a "gym studio for the face," offering a variety of non-invasive facial workouts that target more than 40 different muscles in the face to lift and sculpt.
From a session at the FaceGym, one can expect a warmup, a routine and a cooldown, with the trainers also equipped to tone and massage the face.
Beauty journalist Inge Theron was inspired to launch FaceGym as an alternative to invasive and chemical treatments. The brand also boasts its own range of skincare products, which includes everything from lip serums to handheld devices that can be used as part of an at-home treatment.