To ease social distancing for kids, brands are launching & updating games
Trend - The COVID-19 pandemic has forced social distancing measures on many communities and brands are responding to the need to stay at home with enhanced gaming experiences for consumers. Typically geared toward kids, these games and activities help pass time, often in ways that are educational.
Insight - The need to socially distance and stay at home can be especially hard on kids who have a tendency to be restless when they feel bored and under-stimulated. Since this may be distracting to working parents, solutions that can effectively entertain a child during the pandemic are being prioritized. Parent are seeking out offerings that are accessible and don't require much supervision, with an emphasis on activities that inform children on the importance of social distancing.
Insight - The need to socially distance and stay at home can be especially hard on kids who have a tendency to be restless when they feel bored and under-stimulated. Since this may be distracting to working parents, solutions that can effectively entertain a child during the pandemic are being prioritized. Parent are seeking out offerings that are accessible and don't require much supervision, with an emphasis on activities that inform children on the importance of social distancing.
Workshop Question - How might you gamify the stay-at-home experience?
Trend Themes
1. Gamification - Brands are launching and updating games for kids in response to the need to stay at home. Gamification has become an important tool for offering accessible and educational activities for kids.
2. Curated Experience Packs - Retail companies are offering curated experience packs to keep families entertained during the pandemic. The pack's offerings are focused on a mix of activities that can keep kids busy while also easing the workload for parents.
3. Branded Safety Campaigns - Companies are partnering with organizations to leverage their brand to promote public safety. These branded campaigns have the potential to increase brand awareness while also providing customers with incentives to follow social distancing measures.
Industry Implications
1. Gaming Industry - The gaming industry stands to benefit from the increased demand for gamification tools and games that are accessible to kids during the pandemic.
2. Retail Industry - The retail industry can leverage curated experience packs to provide customers with an opportunity to buy entertainment products that cater to the pandemic's need for social distancing measures.
3. Marketing Industry - The marketing industry can work with brands to create more branded safety campaigns to promote public awareness and safety in conjunction with the company's branding and advertising efforts.
