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CO2-Made

Brands are emphasizing the use of carbon dioxide as an ingredient in CPG products

Trend - Using CO2 in products and services is known as "Carbon Capture and Utilization" (CCU) and one of the main benefits of this process is that it reduces CO2 emissions in the atmosphere. As a result, brands are finding ways to call attention to their eco-friendly practices by advertising carbon dioxide as an ingredient in their offerings. This is being adopted in the world of cleaning and personal care products, as well as the beverage and food category.

Insight - As time passes, people become better educated and more proficient in adopting eco-friendly lifestyles. Since this intensifies consumer awareness about the environment, many feel the need to be as thorough as possible when it comes to their choices. This results in a desire for products that go above and beyond what is traditionally considered to be eco-friendly, allowing consumers to feel even more at peace with their lifestyle preferences.
Workshop Question - How can you supercharge the eco-friendly aspect of your product/service?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
97,043 Total Clicks
Date Range:
Dec 18 — Mar 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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