Category
Lifestyle
Assisted Choices
Trend cluster
Category
CO2-Made
Brands are emphasizing the use of carbon dioxide as an ingredient in CPG products.
4.3
Trend score
Trend
What is the CO2-Made trend?
CO2-Made: Using CO2 in products and services is known as "Carbon Capture and Utilization" (CCU) and one of the main benefits of this process is that it reduces CO2 emissions in the atmosphere. As a result, brands are finding ways to call attention to their eco-friendly practices by advertising carbon dioxide as an ingredient in their offerings. This is being adopted in the world of cleaning and personal care products, as well as the beverage and food category.
Insight
The consumer insight behind the CO2-Made trend
As time passes, people become better educated and more proficient in adopting eco-friendly lifestyles. Since this intensifies consumer awareness about the environment, many feel the need to be as thorough as possible when it comes to their choices. This results in a desire for products that go above and beyond what is traditionally considered to be eco-friendly, allowing consumers to feel even more at peace with their lifestyle preferences.
Trend themes
Themes within the CO2-Made trend
Three behaviours holding the trend together01
Carbon Capture and Utilization (CCU)
As more people become eco-conscious, brands are using CCU to reduce their carbon footprint and advertise their eco-friendly practices.
02
CO2-Based Products
Brands are utilizing CO2 as an ingredient in a variety of products such as cleaning supplies, personal care items, and even alcohol-based products.
03
Carbon-Negative Products
Companies are creating innovative products that not only reduce their carbon footprint but have a carbon-negative impact on the environment.
Industry implications
What the CO2-Made trend means for industry
Where the trend changes the playbookFor
Consumer Packaged Goods (CPG)
Brands in the CPG industry, such as cleaning and personal care products as well as beverage and food manufacturers, are adopting eco-friendly practices and using CO2 in their products to appeal to eco-conscious consumers.
For
Alcohol Industry
Alcohol brands, such as the vodka brand Air Co., are utilizing CO2 in the production of hand sanitizers, offering carbon-negative products that also support healthcare workers and consumers during the COVID-19 pandemic.
For
Beauty Industry
Companies, such as Dr. Myer's, are using CO2-powered formulas in their beauty products to offer innovative deep-cleaning solutions and cater to environmentally-aware consumers.
Workshop question
How can you supercharge the eco-friendly aspect of your product/service?
Trend signals
Trend signals for CO2-Made
Trend score 4.3 out of 10, from popularity 62%, activity 57%, freshness 9%.
Popularity62%
Activity57%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the CO2-Made trend
5 featured examples from Dec 18, 2018 to Mar 26, 2020CategoryEco
CO2-Made Hand Sanitizers
The Air Co. Hand Sanitizer is Being Made by the Vodka Brand
Increased need for diversified production lines to include both alcohol and sanitizing products.
CategoryFashion
CO2-Powered Deep-Clean Shampoos
Dr. Myer's Boasts a Carbonated Formula That is Pegged as Effective
Disruptive innovation opportunity: Experiment with unconventional ingredients and formulations to create innovative products that meet evolving consumer needs.
CategoryLifestyle
Effervescent Canned White Wines
No Fine Print Wine Co.'s 'Lil Fizz' is Enhanced with CO2
Effervescent wine brands and the opportunity for unique packaging, and the concept of approachable wine are disrupting the traditional wine industry and presenting opportunities f…
CategoryEco
Atmosphere-Captured C02
Vasler and Climeworks are Making Sparkling Water with Atmospheric C02
The beverage industry can explore the use of atmosphere-captured CO2 in their products, offering consumers sustainable and carbon-neutral beverage options.
CategorySocial Good
Climate-Friendly Hand Soaps
Clean O2 is a Startup Turning Greenhouse Gas Emissions into Soap
Clean O2's innovative technology can help companies reduce their carbon footprint and adopt eco-friendly practices.
