Brands are emphasizing the use of carbon dioxide as an ingredient in CPG products
Trend - Using CO2 in products and services is known as "Carbon Capture and Utilization" (CCU) and one of the main benefits of this process is that it reduces CO2 emissions in the atmosphere. As a result, brands are finding ways to call attention to their eco-friendly practices by advertising carbon dioxide as an ingredient in their offerings. This is being adopted in the world of cleaning and personal care products, as well as the beverage and food category.
Insight - As time passes, people become better educated and more proficient in adopting eco-friendly lifestyles. Since this intensifies consumer awareness about the environment, many feel the need to be as thorough as possible when it comes to their choices. This results in a desire for products that go above and beyond what is traditionally considered to be eco-friendly, allowing consumers to feel even more at peace with their lifestyle preferences.
Insight - As time passes, people become better educated and more proficient in adopting eco-friendly lifestyles. Since this intensifies consumer awareness about the environment, many feel the need to be as thorough as possible when it comes to their choices. This results in a desire for products that go above and beyond what is traditionally considered to be eco-friendly, allowing consumers to feel even more at peace with their lifestyle preferences.
Workshop Question - How can you supercharge the eco-friendly aspect of your product/service?
Trend Themes
1. Carbon Capture and Utilization (CCU) - As more people become eco-conscious, brands are using CCU to reduce their carbon footprint and advertise their eco-friendly practices.
2. Co2-based Products - Brands are utilizing CO2 as an ingredient in a variety of products such as cleaning supplies, personal care items, and even alcohol-based products.
3. Carbon-negative Products - Companies are creating innovative products that not only reduce their carbon footprint but have a carbon-negative impact on the environment.
Industry Implications
1. Consumer Packaged Goods (CPG) - Brands in the CPG industry, such as cleaning and personal care products as well as beverage and food manufacturers, are adopting eco-friendly practices and using CO2 in their products to appeal to eco-conscious consumers.
2. Alcohol Industry - Alcohol brands, such as the vodka brand Air Co., are utilizing CO2 in the production of hand sanitizers, offering carbon-negative products that also support healthcare workers and consumers during the COVID-19 pandemic.
3. Beauty Industry - Companies, such as Dr. Myer's, are using CO2-powered formulas in their beauty products to offer innovative deep-cleaning solutions and cater to environmentally-aware consumers.
5 Featured, 45 Examples:
120,402 Total Clicks
Date Range:
Dec 18 — Mar 20
Trending:
Warm
Consumer Insight Topics:
