Category
Tech
Delegated Interfaces
Trend cluster
Category
Sanitized
Hand-Held
Brands are launching products & services that will help disinfect one's phone.
5.5
Trend score
Trend
What is the Sanitized Hand-Held trend?
Sanitized Hand-Held: Although products that sanitize hand-held tech have been available for some time now, brands have seen an increase in demand for such innovations due to the COVID-19 pandemic. Since hand-held devices are known to have high exposure rates to germs, brands are looking to give consumers peace of mind by launching products and services that are specifically geared to disinfecting phones.
Insight
The consumer insight behind the Sanitized Hand-Held trend
Due to the current health pandemic, most consumers are concerned about their well-being and are taking measures to keep informed and healthy. Many are approaching facets of their daily lives with a heightened awareness and in order to have peace of mind, individuals are prioritizing hygiene and cleanliness. This allows consumers to regain a sense of control amidst uncertain times, and alleviates some anxiety as they process next steps.
Trend themes
Themes within the Sanitized Hand-Held trend
Three behaviours holding the trend together01
UV Sanitizing Products
In response to the pandemic, brands are launching UV sanitizing products that specifically target high exposure items such as mobile phones, credit cards and headphones.
02
Heightened Awareness of Hygiene and Cleanliness
Consumers are prioritizing hygiene and cleanliness in response to the pandemic, and are seeking products that will give them peace of mind whilst keeping them safe when out and about.
03
Reusable Sanitizing Products
Consumers are prioritizing sustainability and opting for reusable sanitizing products such as the HÄNS 'Ultra Clean' Cloth & Cleanser System.
Industry implications
What the Sanitized Hand-Held trend means for industry
Where the trend changes the playbookFor
Consumer Electronics
Brands in the consumer electronics industry can develop new products such as UV sanitizing cases and phone wipes to target consumers seeking to keep their tech devices clean and bacteria-free.
For
Health and Wellness
Businesses in the health and wellness industry can market products such as UV sanitizing products and reusable sanitizing solutions to consumers seeking to prioritize hygiene and cleanliness in their daily life.
For
Travel
Businesses in the travel industry can market portable UV sanitizing devices and reusable sanitizing products to consumers seeking to keep their personal and travel belongings clean whilst on the go.
Workshop question
How might your brand/service answer consumer concerns about safety?
Trend signals
Trend signals for Sanitized Hand-Held
Trend score 5.5 out of 10, from popularity 82%, activity 74%, freshness 9%.
Popularity82%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sanitized Hand-Held trend
4 featured examples from Dec 15, 2018 to Mar 19, 2020CategoryTech
Qi-Enabled UV Smartphone Sanitizers
The Lexon Oblio Charges and Cleans Devices
The consumer electronics industry can capitalize on the demand for products that integrate wireless charging, UV sanitization, and smartphone hygiene.
CategoryLifestyle
Bacteria-Eliminating Tech Wipes
The HÄNS 'Ultra Clean' Cloth & Cleanser System is Reusable
Disruptive innovation opportunity to develop reusable cleaning products that are effective against bacteria and provide a sustainable alternative to one-time use wipes.
CategoryMarketing
Free Phone Sanitizing Services
Samsung Boasts a Galaxy Sanitizing Service in 10 Countries
The technology industry has an opportunity to incorporate phone sanitizing services into their product offerings, ensuring consumer safety and satisfaction.
CategoryLifestyle
Bacteria-Killing Power Banks
The 'PhoneSoap Go' Cleans and Charges Your Smartphone
Disruptive innovation opportunity: Innovate within the technology sector to create new devices for sanitizing and charging personal items.
