Augmented reality has proven hugely popular with consumers as seen with wildly successful titles like Pokemon GO, so new solutions like the 'Discovr.y' AR exploration app are being developed to offer new experiences using the technology.
The app works by having players move around their city to explore landmarks they might have overlooked, leave reviews for other users to read and earn rewards in the process. This helps to encourage real world gaming and activity amongst gamers by having them walk farther, stay healthy and interact with others nearby.
The 'Discovr.y' AR exploration app provides users with access to advanced life stats like how far they've traveled in a day and more to encourage them to push further each day.
What's Driving This Trend
- AR Exploration Apps
- Disruptive Innovation Opportunity: Developing gamified AR apps that encourage real-world exploration and interaction.
- Real World Gaming
- Disruptive Innovation Opportunity: Creating games that motivate players to walk, stay healthy, and engage with others nearby.
- Advanced Life Stats
- Disruptive Innovation Opportunity: Offering apps that provide users with detailed statistics to encourage them to set and reach daily activity goals.
Who This Affects Most
- Gaming
- Disruptive Innovation Opportunity: Introducing AR elements to traditional gaming experiences to enhance engagement and physical activity.
- Health & Fitness
- Disruptive Innovation Opportunity: Integrating AR technology into fitness apps to promote real-world movement and incentivize users to adopt healthier lifestyles.
- Tourism & Travel
- Disruptive Innovation Opportunity: Developing AR exploration apps for tourists to discover and learn about landmarks while enhancing their overall travel experiences.
