COVID-19 is rapidly changing how people date in the modern day
Trend - While much of today's dating habits are facilitated through apps, the physical distancing that's currently required of people around the world has accelerated how people date through tech. Many are now keeping their romantic or intimate relationships online rather making plans to meet, and brands in this space are focusing on keeping people connected when they can't be together physically.
Insight - Under the current physical distancing measures, many people are no longer permitted to do anything other than essential errands outside of the home. This has put an inevitable strain on their ability to socialize in the way they once did--whether with friends, family or romantic interests. For now, consumers are having to curb their feelings of isolation and loneliness by establishing and enhancing their presence on virtual social platforms.
Insight - Under the current physical distancing measures, many people are no longer permitted to do anything other than essential errands outside of the home. This has put an inevitable strain on their ability to socialize in the way they once did--whether with friends, family or romantic interests. For now, consumers are having to curb their feelings of isolation and loneliness by establishing and enhancing their presence on virtual social platforms.
Workshop Question - How is your brand empowering its consumer in uncertain times?
Trend Themes
1. Virtual Dating - As physical distancing measures are forcing people to curtail their socializing habits, consumers are increasingly turning to online platforms to establish and enrich their romantic relationships.
2. Quarantine-friendly Dating Apps - The COVID-19 outbreak has given rise to new dating apps that specifically cater to the needs and constraints of people living in isolation.
3. In-app Video Dates - The popularity of voice and video calling features within dating apps is on the rise, as people in quarantine seek authentic ways to connect with others.
Industry Implications
1. Online Social Platforms - Developing innovative ways to help users establish and maintain relationships from afar, amid the constraints of physical distancing.
2. Dating Apps - Adapting their features and services to cater to the needs and constraints of people living in isolation due to COVID-19.
3. Sex Education and Wellness Services - Providing online workshops and resources to help individuals focus on self-improvement, personal wellbeing, and communication skills in preparation for post-isolation dating.
