Category
Lifestyle
Assisted Choices
Trend cluster
Category
Isolated
Dating
COVID-19 is rapidly changing how people date in the modern day.
4.2
Trend score
Trend
What is the Isolated Dating trend?
Isolated Dating: While much of today's dating habits are facilitated through apps, the physical distancing that's currently required of people around the world has accelerated how people date through tech. Many are now keeping their romantic or intimate relationships online rather making plans to meet, and brands in this space are focusing on keeping people connected when they can't be together physically.
Insight
The consumer insight behind the Isolated Dating trend
Under the current physical distancing measures, many people are no longer permitted to do anything other than essential errands outside of the home. This has put an inevitable strain on their ability to socialize in the way they once did--whether with friends, family or romantic interests. For now, consumers are having to curb their feelings of isolation and loneliness by establishing and enhancing their presence on virtual social platforms.
Trend themes
Themes within the Isolated Dating trend
Three behaviours holding the trend together01
Virtual Dating
As physical distancing measures are forcing people to curtail their socializing habits, consumers are increasingly turning to online platforms to establish and enrich their romantic relationships.
02
Quarantine-Friendly Dating Apps
The COVID-19 outbreak has given rise to new dating apps that specifically cater to the needs and constraints of people living in isolation.
03
In-App Video Dates
The popularity of voice and video calling features within dating apps is on the rise, as people in quarantine seek authentic ways to connect with others.
Industry implications
What the Isolated Dating trend means for industry
Where the trend changes the playbookFor
Online Social Platforms
Developing innovative ways to help users establish and maintain relationships from afar, amid the constraints of physical distancing.
For
Dating Apps
Adapting their features and services to cater to the needs and constraints of people living in isolation due to COVID-19.
For
Sex Education and Wellness Services
Providing online workshops and resources to help individuals focus on self-improvement, personal wellbeing, and communication skills in preparation for post-isolation dating.
Workshop question
How is your brand empowering its consumer in uncertain times?
Trend signals
Trend signals for Isolated Dating
Trend score 4.2 out of 10, from popularity 66%, activity 50%, freshness 9%.
Popularity66%
Activity50%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Isolated Dating trend
5 featured examples from Apr 1, 2020CategoryLifestyle
Safe Distance Dating Apps
The Tinder Passport Feature is Now Available for All in Isolation
Online dating apps can incorporate new features that enable virtual dating experiences that simulate real-life interactions to increase user engagement and satisfaction.
CategoryLifestyle
Self-Isolation Dating Apps
Quarantine Together Helps People Safely Connect from Afar
The online dating industry can seize the opportunity to innovate with virtual dating features and safety-focused initiatives, attracting new users seeking connections during times…
CategoryLifestyle
Quarantine-Friendly Dating Apps
Feeld's Quarantine Core Helps App Users Connect Remotely
Disruptive innovation opportunity: Integrating virtual location features and other innovative tools to enhance safety and connection in the online dating industry.
CategoryLifestyle
In-App Video Dates
Bumble's Voice and Video Calling Helps People in Quarantine Chat
Dating apps like Bumble have seen increased usage in their in-app voice and video call features, signaling potential growth and investment in this specific industry.
CategoryLifestyle
Dating App Wellness Workshops
The #Open Dating App is Hosting 'Iso-dating 101'
Online Dating companies can take advantage of the shift to virtual events and workshops that cater to their user's current needs and provide a competitive advantage.
