The Tinder Passport Feature is Now Available for All in Isolation
Laura McQuarrie — April 1, 2020 — Lifestyle
References: blog.gotinder & theverge
Tinder Passport is a feature for swiping matches from around the world that's typically only available to Tinder Gold or Tinder Plus members but in response to COVID-19, Tinder is opening up the feature, for free, to all users for a limited time. As people around the world are practicing social distancing, this time of isolation doesn't have to be one that leaves people feeling emotionally isolated. Knowing that people are missing spontaneous interactions with others in public, Tinder is helping people feel less alone all over the world.
Until April 30th, Tinder is giving all users the ability to search by city or drop a pin on the map to start swiping from that location. Tinder hopes that this feature helps to virtually transport users out of self-quarantine.
Image Credit: Tinder
Until April 30th, Tinder is giving all users the ability to search by city or drop a pin on the map to start swiping from that location. Tinder hopes that this feature helps to virtually transport users out of self-quarantine.
Image Credit: Tinder
Trend Themes
1. Virtual Dating - The rise of virtual dating apps and features enables individuals to connect and form relationships without the need for physical proximity.
2. Global Swipe Culture - Tinder's Passport feature sparks the growth of a global swipe culture, where individuals can connect with anyone around the world and experience different cultures and lifestyles.
3. Isolation Community Building - Isolation caused by COVID-19 has led to the creation of various social networking and dating apps that help bring people together and create a sense of community, even from afar.
Industry Implications
1. Online Dating Apps - Online dating apps can incorporate new features that enable virtual dating experiences that simulate real-life interactions to increase user engagement and satisfaction.
2. Travel and Tourism - Travel and tourism industries can partner with online dating apps to create travel experiences that cater to those looking for a unique vacation experience centered on meeting new people and forming connections.
3. Mental Health - Mental health organizations and professionals can tap into this trend to develop virtual support groups that help individuals manage emotional isolation caused by social distancing and self-quarantine measures.
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