Last year, Bumble implemented in-app voice and video calling features, which increased safety for the app's community of people open to dating, new friendships and professional connections. As the feature saves people from having to exchange phone numbers to chat, unmatching revokes calling privileges and gives users an alternative to giving away their personal contact details.
Now, video and audio dates are surging in popularity as people in quarantine look for direct and authentic ways to connect with others during trying times. Although Bumble has been offering calls and video chats within its app since last summer, it recorded a 21% increase in Bumble Video Call usage in the past week alone.
Image Credit: Bumble
What Makes This Trend Stand Out
- In-app Video Dates
- The surge in popularity of video and audio dates presents opportunities for app developers to improve user experience and add new features.
- Virtual Dating
- As people continue to seek alternative ways to connect during quarantine, virtual dating experiences could see growth and innovation in the coming months.
- Privacy-preserving Communications
- The success of apps that offer in-app calling and chatting features without requiring personal contact details presents opportunities for companies to implement more secure, privacy-preserving communication methods.
Sectors Adopting This
- Dating Apps
- Dating apps like Bumble have seen increased usage in their in-app voice and video call features, signaling potential growth and investment in this specific industry.
- Video Chat and Conferencing
- The surge in popularity of video and audio dates highlights an opportunity for video chat and conferencing platforms to cater to a new audience of users seeking direct and authentic ways to connect.
- Privacy and Security Technology
- The increased demand for privacy-preserving communication methods presents opportunities for companies within the privacy and security technology industry to expand their offerings and reach a larger market.
